ugc rights


When it comes to user-generated content, many brands still aren’t aware that the users retain the copyrights to the content that they post. But here’s a spoiler for you: they do. In fact, if you don’t explicitly ask permission from a consumer to repurpose their content, you’re setting your brand up for disaster. We covered the importance of UGC rights management in a previous post for TINT that you should definitely take a look at…