What makes an Influencer? When more than 100 million people have over 100,000 followers, who among them are truly famous? These are questions asked in the 2021 documentary Fake Famous, streaming on HBO. The film is clearly focused on evoking a strong reaction from the audience, but marketers can read between the lines to get a better understanding of the preconceived opinions and views of influencers as a marketing strategy. Fake Famous is the brainchild…

Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself into all the rage within less than a year of being live. The audio-only app launched in April of 2020 and has grown to host users like Elon Musk, Sophie Amoruso, and Daymond John.  While every other popular social platform relies on visuals, Clubhouse has broken the mold. Visual content isn’t the priority on Clubhouse.…