Marketers are struggling—and this isn’t breaking news. In 2020, the biggest challenges for marketers were time and team size, likely due to COVID-related layoffs. Now that companies have recovered and marketing teams have grown, here are the biggest challenges faced by marketers today in 2022, according to the State of User-Generated Content report: Lack of an ideal budget Publishing high-quality content consistently Getting engagement from their audience A never-ending time crunch. Every year, as more…

When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of the best ways to build trust, grow engagement, and drive conversions, and the following stats prove it. All marketing channels benefit from UGC, and that’s what makes it so appealing to brands. UGC is everywhere these days, all over organic social media, email content, digital advertising, websites, brand marketing, and in-person activations. Every year, we…

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Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.