Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns accelerated the adoption of technology, social platforms, delivery systems, and content channels. There were significant shifts in social user bases: boomers started their Instagram journey, Millennials invaded…
Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers,…
Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the…
Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those brand deals. Fans were quick to consume cereal, beverages, and content that featured their favorite star. When social became part of our everyday lives, a new type…
At the start of 2021, there were 7.23 million job openings in the U.S. One year later, at the start…
In 2022 digital marketers are looking to reach new online audiences and make their budget stretch even further. That’s why…
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Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business…
