Hashtags and hashtag campaigns didn’t die. They just aren’t being used correctly. Starting organically, hashtags mixed with user-generated content seamlessly until marketers started (as we always do) to try to turn hashtags into conversions. Organic hashtags turned into obviously sponsored tags and hashtag campaigns that deterred social media users from engaging with content—instead of motivating them to want to learn more. As an example, Influencer marketer Ian Borthwick gives his two cents on how Coors…

The TINT Experience The global pandemic may have halted the world as we know it, but I didn’t let COVID-19 interfere with my TINT internship. This summer, as a TINT intern, I challenged the status quo and gained a new perspective on the multifaceted marketing industry. Five months ago, I said yes to joining the TINT team. My role aided the daily implementation of social campaigns, search engine optimization, brand strategy, and web presence. With…