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What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

Why Earned Media Is Vital For Successful Content Marketing

Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything.… Read More

I remember the evening when I decided I would start TINT in 2011. I was in my college dorm room scrolling through Facebook to procrastinate the inevitable decision that my entrepreneurship professor tasked our whole class with: come up with… Read More

How TINT was Made – Podcast Transcript

The following is the transcript from the recording of How TINT was Made. Tim Sae Koo: I close the phone, and I said to my… Read More

Release #2: Features to Help You Humanize Your Marketing Strategy

Earlier this week, we talked about how user-generated content marketing is becoming the standard in successful brand strategies. With the steep rise in community content generation, brands… Read More

Testimonials Theme: Under the Hood

Testimonials are an essential part of any marketing strategy. They represent the voice of the customer, which these days, is exceedingly more influential than the… Read More

Why User Generated Content Marketing is on the Rise and How to Harness its Power

In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains… Read More

We rely on testimonials in one form or another on a daily basis. Your friend tells you about a new flavor of LaCroix, and you order a pack on Amazon. Your coworker Slacks you about a tech newsletter she signed… Read More

7 Brilliant Examples Of User Generated Content Marketing

The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns. They are now turning to their peers… Read More

The Best Social Media Marketing Campaigns of 2017 (So Far)

The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping up every day, we’ve put… Read More

5 Reasons UGC can Supercharge Retail Marketing

Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the… Read More

Reuse Social Content from Customers with 3 Lessons

Every day on Facebook, 2.5 billion pieces of content are created.  Is all that peer/customer content being used? Are brands finding ways to reuse social… Read More