The Latest

Facilitating Student Connection with UGC During COVID-19

Community Building — 4 min read
With many universities shutting down or delivering online classes due to the COVID-19 outbreak, universities may wonder how to stay connected with their students. After all, if students are quarantined at home it’s hard to have that college experience. But... Read More

Social Cognitive Theory: Behavior Modeling Effects of UGC

Research & Insights — 4 min read
In the world of media effects research, one theory that has garnered a lot of attention is that of social cognitive theory. In 2019, Marina Krcmar, an associate professor in the Communication Department at Wake Forest University, detailed this theory in Media... Read More

Understanding the Importance of UGC User Rights

Digital Marketing — 5 min read
Many brands have found the power in user-generated content (UGC) to promote their products. Seeing photos of customers and influencers with a product is the digital incarnation of word-of-mouth marketing, one of the most powerful ways to convert prospects to... Read More

Five Ways UGC supports SEO

Digital Marketing — 6 min read
User generated content has become a must-have for any brand that is trying to raise both awareness and loyalty. UGC drives conversions, shows authenticity, and increases engagement, but a lesser-known benefit of adding UGC to your marketing mix is improving... Read More

6 Major Ways Social Media Has Changed Leisure Travel

Marketing — 7 min read
Social media has changed the way we do a lot of things, but none more so than travel. Gone are the days of flicking through a travel brochure. Now, travelers turn to their favorite influencers for destination research, tap into reviews to choose... Read More

5 Brands That Are Killing It With Social Selling Trends

Marketing — 6 min read
Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want a slice of the sales.  One study from Shopify analyzed well over 500,000 orders that came as a result of social traffic,... Read More

Let’s Dance! Introducing TINT x TikTok

Marketing — 2 min read
Starting today, using the TINT platform, brands can embed TikTok videos on their website or physical displays. In case you haven’t heard, the loudest and most influential conversations are happening on TikTok, and Gen Z (90 million strong in the U.S.... Read More

How Hospitality Brands Can ‘Wow’ Influencers

Influencer Marketing — 5 min read
The currency on social media is attention and exposure. And since influencers hold the attention of loyal followers—with a trend of smaller micro and nanoinfluencers having an impact on their audience—making them a part of your brand’s social media... Read More

5 Ways to Encourage Guests to Post About Your Hotel

Content Marketing — 4 min read
Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos of their trip is something that takes effort and the right strategy. We’ve put together five ways to encourage guests to share their... Read More

6 UX Best Practices for a Great Social Shopping Experience

Marketing — 6 min read
More shoppers than ever are turning to social media for product inspiration. Features like shoppable posts and the ability to link directly to product pages from Stories means online stores are seeing more consumers than ever buying through social.  But just... Read More

4 Things Event Organizers Must Do in 2020

Events — 10 min read
The Events Industry has never been stronger and event organizers will need to evolve to compete. The industry has seen an increase in the number of events, size of events, number of attendees, and overall spend on events. Special Events were estimated to... Read More

8 Ways to Skyrocket Your ROI With Social Media in 2020

Marketing — 8 min read
ROI is a tricky thing to track, but it can do wonders for your business if you know who’s buying what from where.  While many marketers still struggle to get to grips with measuring ROI from social media, it doesn’t have to be overwhelming and... Read More