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Trending 7: Ad Forecasts and Standing Out on Social Media

This week, we’re all about looking forward. We’ve compiled the best posts that highlight the 2017 advertising forecast, what the phenomenon of “fake news” means… Read More

Social Media Marketing Ideas: 15 Powerful Experiments To Test in 2017

Getting ahead of the game is all about trying new things. When it comes to social media, experimenting is the best way to figure out… Read More

Trending 7: Social Proof and The Facebook Awards

In this week’s installment of the Trending 7, we’re bringing you a cool case study on Instagram Stories, a cuttingly real comic strip from the… Read More

The Trending 7: Stock Photos and Social Media Marketing

We’re all about brand identity and social media marketing this week as we bring you the latest stories about influencer marketing, brand ambassador programs, and… Read More

12 Best Alternatives To Cheesy Stock Photos

First impressions are important. Think about when you land on a website, what’s the first thing you do? I’m willing to bet you scroll around… Read More

How to Leverage Your Customer Base to Fill Your Editorial Calendar

When marketers think about user-generated content (UGC), their minds often go to Instagram posts highlighting how much people love Starbucks or photos of real customers… Read More

Understanding Why Apple Is Leveraging UGC For Their ‘Shot On iPhone’ Marketing Campaign

Apple is one of the most recognizable brands in the world. That shiny, half-eaten apple is known across the globe for its innovative marketing campaigns,… Read More

The Trending 7: Expert Content Creation and Understanding Customer Expectations

The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this… Read More

2017 Marketing Trends Every Content Creator Should Know

With the new year underway, content marketers are in a frenzy to create fresh, unique content that captures audiences, drives brand engagement and closes deals.… Read More

The Earned Media Economy is Here. And Your Brand is Missing Out.

In 1970, consumers were hit with 500 advertisements per day. In 2017, that number is expected to hit at least 5,000 per day. Bombardment with branded… Read More

4 Ways to Create Content People Actually Want… And Fast

As storytellers, we always feel a great deal of pressure to captivate our audience in a unique and memorable way. We want to dazzle. We… Read More

Why Consistency in Content Creation is So Important: An Interview with the858

211 million pieces of content are published every single minute. Let that sink in for a moment. Are you shocked? Or not surprised at all?… Read More