All marketers believe in using data to optimize their marketing spend and gather consumer insights, but many struggle with the right data to capture, and the clock is always ticking. Former CEO of Yahoo! Marissa Mayer once said, “With data collection, ‘the sooner the better’ is always the best answer.” You might have heard of third party data or first party data, but what the heck is zero party data, and why is it being considered…
Having a strong consumer insights strategy is imperative for brands to stay competitive in today’s world. Without it, it’s impossible to effectively…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing…
Consumer loyalty is changing faster than ever, and marketers must shift their strategies to maintain a competitive advantage. One way to do this is to rethink how your brand views and rewards loyalty from your biggest fans. An easy way to incorporate customer-first thinking involves building loyalty programs. If you currently offer an incentive to your consumer base but are still waiting to see actionable results, it might be time for some fresh loyalty program…
