What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand. It’s because people have a natural aversion to loss. Loss aversion motivates buyers to compare similar products and spend time thinking about each purchase. Which product works better? Which product looks nicer? Which product is worth the money? People are more informed than ever before. They have a better understanding of marketing strategies and aren’t…
What are some of the biggest brands in their industry doing to get attention? The attention economy is in full…
How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals,…
There’s a lot happening in the world of marketing in 2023. Gear up for this year’s marketing trends and predictions! As technology continues to evolve and consumer behavior shifts, marketers will need to stay on their toes to keep up with the latest trends and developments. Here are a few predictions we can expect to see in the world of marketing in 2023 – based on our annual State of User-Generated Content Report. In 2020, we…
As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy…
Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own…
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What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand.…
