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In 2022 digital marketers are looking to reach new online audiences and make their budget stretch even further.  That’s why many are turning to influencer marketing as a vital strategy for building authentic customer connections to grow their brands.  As eCommerce and social commerce have become our go-to channels for shopping and entertainment, the role of influencers has become central to helping brands convert new customers. For growth-driven brands, the key to success will be…

The global COVID-19 crisis has significantly changed the dynamics of marketing and content creation, highlighting the importance of user-generated content. In many cases it has provided the opportunity for marketers to re-evaluate content strategies and adapt to remote content creation. The following are 5 lessons learned doing content marketing during COVID-19 that can continue to inform your strategies moving forward. 1. Flexibility is a must The usual strategies may not work as expected, which means…