Category: Social Marketing

UGC Rights and Embedding Social Platform Posts

Digital Marketing — 4 min read
When it comes to user-generated content, many brands still aren’t aware that the users retain the copyrights to the content that they post. But here’s a spoiler for you: they do. In fact, if you don’t explicitly ask permission from a consumer to... Read More

Implementing a Social Ecommerce Strategy on Your Website

Digital Marketing — 4 min read
Social ecommerce has been a buzzword for ecommerce managers for a while, but it has—until this point—been difficult to actually implement. User-generated content (UGC) that shows your products in consumers’ hands is one way to harness the power of... Read More

The Ultimate Guide to Social Walls

Digital Marketing — 8 min read
If you are a social media manager, you may be looking for a social wall solution. As a way to boost social interaction at an event, the social wall is unmatched as a method to engage and connect with event-goers. Using curated, rotating displays that often... Read More

Best Marketing Campaigns of 2018

Digital Marketing — 3 min read
One of our favorite articles to write is about our top ranked social media marketing campaigns. We’ve already ranked the best social media marketing campaigns in 2016 and 2017. For 2018, we’re doing it a little differently and ranked our favorite... Read More

How IHOb Maximized Their Social Media Strategy

Digital Marketing — 2 min read
In case you haven’t already heard, IHOP is now serving burgers. Wait…what? That pancake/breakfast place is serving burgers now? This is exactly the reason the International House of Pancakes team decided change their name from IHOP to IHOb... Read More

7 Surefire Ways to Boost Brand Authenticity on Instagram

Social Marketing — 9 min read
Authenticity has a high price these days. Look: As the marketplace is getting more crowded, modern customers are spoiled with the amount of branded information they receive daily from all sides, so they don’t trust companies who keep a focus on their... Read More

GetApps Ranks The Top 10 Social Media Marketing Tools of 2016

Social Marketing — 6 min read
Social media marketing apps are all the rage at the moment. The ability to access your accounts and communicate with friends, family, and followers all in one place is so valuable in this fast-paced world. And, having the chance to converse and communicate... Read More

Social Media Security For Brands: 7 Easy Ways To Get Started

Social Marketing — 5 min read
If your brand is what people say about you when you’re not in the room, then your brand’s level of social media security is the extent to which hackers can control that conversation. Social media accounts are a juicy target for criminals and... Read More