There are many horror stories of brands who have had the hashtags that they’ve created used against them to smear their brand. Successful hashtag campaigns avoid a social media explosion by creating a tag completely free of ambiguity, which allows you to steer the conversation.
Author
Michael Patterson
BrowsingMichael is a Digital Marketing Specialist at Sprout Social. When he isn't researching new ways to drive online traffic, he can usually be found exploring Chicago's unique neighborhoods and breweries.