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Social Media Marketing

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Social media is now a search engine. Social media platforms began as places for connecting with friends and family. Today, it’s evolved into something much different. People spend an average of 65 minutes daily scrolling on social media platforms. That’s 7.5 hours a week. People are no longer using social media just to connect with friends and family. They also use it to seek out brands, new products, and influencers. This is social search, the…

The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for…

New emojis for 2020 have been announced. The Unicode Consortium, a governing body that helps standardize languages on computers, released new emojis for worldwide adoption. We’re excited that the new emojis for 2020 expand options regarding culture, activities, and gender. We’ve rounded up some of our favorites below.  Cultural Cuisine Emojis We are excited to see that among the new emojis for 2020 are additions to the food and drink categories. The flatbread emoji has…

TikTok logo over neon

Enough discussion, it is time to get up and TikTok! TikTok is the fastest growing social site of this new decade. The short-form video platform has taken the globe by storm, establishing a new digital destination for creators and consumers. Marketers have been sitting on the sidelines, considering…

Social Media is everywhere. Everyone from tweens to grannies uses social – so make sure you’re present in order to reach your conference’s target audience! Platforms like Twitter, Facebook, and LinkedIn can be excellent ways to promote your next event without spending a dime. Use these 10 Social Media Tips to Promote your Next Event provided by our friends from Bizzabo. 1. Create a Hashtag and Promote it A specialized hashtag for your event can…

How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the pool of social users who used the hashtag. The venue is booked, the run of show is in beta, and now your attention shifts to social engagement.…

We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you find that your hashtag is already being used by someone else. Enter crisis mode and start googling, Can I reuse a hashtag? At this point of the internet,…