6 Takeaways from FTC’s Influencer Disclosure Guidelines

The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an… Read More

social media seo

Social Media SEO: Everything You Need to Know

Social media managers are often wary of touching SEO. Why? It’s because SEO has a reputation for being a highly technical dark art reserved for… Read More

Facebook News and what it means for marketers

Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported and well-sourced.” The press release… Read More

Facebook Dating Launches in the US

Facebook Dating has launched in a move that has the internet buzzing. The Associated Press reports that interactions of Facebook Dating had already been released in… Read More

How to Create An Event Hashtag

How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique… Read More

Social Content Weighting Strategy

Almost everyone has that friend who sells a network marketing product and has filled their social accounts to the brim with sales materials. As you… Read More

Can I reuse a hashtag?

We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you find that your hashtag is… Read More

UGC of Gen Z hashtag campaigns

7 Gen Z Hashtag Campaigns to Inspire your Next Instagram Contest

There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags… Read More

Google Launches Shoelace

Today, Google launched Shoelace, a free social platform designed to share local “handpicked things to do with others who share your interests”. This is not… Read More

DOOH advertising in Times Square NYC

5 Ways Leading Brands Are Leveraging UGC and DOOH

Users engage with only 5 percent of branded content versus 15 percent of sourced content. What’s more, 51 percent of Millennials say they trust user-generated… Read More

iheart social wall

Why Smart Marketers Use Social Walls

With 97% of marketers using social media, the search for new ways to leverage user generated content is more important than ever. Brands are beginning… Read More

appfolio social wall

The Ultimate Guide to Social Walls

If you are a social media manager, you may be looking for a social wall solution. As a way to boost social interaction at an… Read More