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The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for…

TikTok logo over neon

Enough discussion, it is time to get up and TikTok! TikTok is the fastest growing social site of this new decade. The short-form video platform has taken the globe by storm, establishing a new digital destination for creators and consumers. Marketers have been sitting on the sidelines, considering…

Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported and well-sourced.” The press release touts that a subset of users in the US have already begun seeing a new tab on their mobile devices with personalized news content.  This new section in the mobile app and (presumably) on the website is not meant to replace in-feed news articles. Facebook was quick to mention that…

How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the…

Almost everyone has that friend who sells a network marketing product and has filled their social accounts to the brim with sales materials. As you click “unfollow”, you should ask the question: Are you doing the same thing with your brand’s social media?  Is your social media too heavy on sales?  Is your content a lot of fluff without gravitas?  Do you struggle to find the right mix?  It may be time to examine your…

We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you find that your hashtag is already being used by someone else. Enter crisis mode and start googling, Can I reuse a hashtag? At this point of the internet,…