Category: Social Media Marketing

New emojis for 2020 have been announced

Social Media Marketing 3 min read
New emojis for 2020 have been announced. The Unicode Consortium, a governing body that helps standardize languages on computers, released new emojis for worldwide adoption. We’re excited that the new emojis for 2020 expand options regarding culture,... Read More

byte app launches on Vine anniversary

Social Media Marketing 2 min read
byte, a looping micro-video app from the co-founder of Vine, has launched. The app touts creativity first and looks to build communities around experiences.... Read More

Get Up and TikTok!

Social Media Marketing 4 min read
Enough discussion, it is time to get up and TikTok! TikTok is the fastest growing social site of this new decade. The short-form video platform has taken the globe by storm, establishing a new digital destination for creators and consumers. Marketers have... Read More

6 Takeaways from FTC’s Influencer Disclosure Guidelines

Social Media Marketing 4 min read
The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an independent enforcement arm of the U.S. government tasked with consumer protection. Part of... Read More

Social Media SEO: Everything You Need to Know

Content Marketing 9 min read
Social media managers are often wary of touching SEO. Why? It’s because SEO has a reputation for being a highly technical dark art reserved for specialists. And for good reason. Search engine algorithms are a black box that no one (not even Google)... Read More

Facebook News and what it means for marketers

Social Media Marketing 4 min read
Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported and well-sourced.” The press release touts that a subset of users in the US have already begun seeing a new tab on their... Read More

Facebook Dating Launches in the US

Social Media Marketing 2 min read
Facebook Dating has launched in a move that has the internet buzzing. The Associated Press reports that interactions of Facebook Dating had already been released in almost 20 different countries including Brazil and Canada. The platform is live in the United... Read More

How to Create An Event Hashtag

Event Marketing 5 min read
How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly... Read More

Social Content Weighting Strategy

Content Marketing 4 min read
Almost everyone has that friend who sells a network marketing product and has filled their social accounts to the brim with sales materials. As you click “unfollow”, you should ask the question: Are you doing the same thing with your brand’s social... Read More

Can I reuse a hashtag?

Social Media Marketing 4 min read
We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you find that your hashtag is already being used by someone else. Enter crisis mode and start googling, Can I reuse a... Read More

7 Gen Z Hashtag Campaigns to Inspire your Next Instagram Contest

Content Marketing 10 min read
There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags evolved from primarily a categorization tag into an essential tool for contributing and curating relevant... Read More