Longtail keywords are the high-intent, low-traffic drivers of niche SEO. Social Media marketers will find that longtail hashtags can provide similar traction. Many social practitioners are already using them intuitively. Incorporating them into your social strategy can provide additional reach and engagement for posts across social channels. What does longtail mean? The term longtail was created by business author and entrepreneur Chris Anderson. The concept debuted in a 2004 Wired Magazine article simply titled “The…