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A Beginner’s Guide To Repurposing Earned Media For Your Content Marketing Strategy

Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead,… Read More

From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More

How to Craft the Best Hashtag for your Instagram and Twitter – Infographic

You see them all around us, and you find some fantastic examples both on social media and in real life. You see them engage and convert audiences and… Read More

What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

Why User Generated Content Marketing is on the Rise and How to Harness its Power

In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains… Read More

Retail marketing on mall screens

5 Reasons UGC can Supercharge Retail Marketing

Retailers know discounts and flashy marketing materials alone don’t lure foot traffic. Consumers demand a complete brand experience flowing between the real world and the… Read More

Reuse Social Content from Customers with 3 Lessons

Every day on Facebook, 2.5 billion pieces of content are created.  Is all that peer/customer content being used? Are brands finding ways to reuse social… Read More

Customers Are Now The Brand Characters Creating The Reality of Your Brand Story

In this internet-inspired age, consumers are beginning to take on a new role as brand characters. Where they were once passive receptacles for marketing efforts,… Read More

Why Marketing Campaigns Must Move From Fiction To Non-Fiction

Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a… Read More

What Are The Biggest Misconceptions About Content Marketing?

There’s no denying that content marketing is an essential part of any marketing strategy- without content, we have nothing. But, while 88% of businesses plan to… Read More

38 Mind-Blowing Stats About User Generated Content

Marketing trends never stop changing, and it feels like there’s a new hot buzzword every few months that dominates marketing strategies for a while before… Read More

Unleash The Power Of User Generated Content With Your Hotel Guest

  Did you know that more than 70% of travelers update Facebook while on vacation? That’s a staggering number, right? For the most part, we… Read More