Content Marketing Archives

Hospitality Marketing in a Post COVID-19 World

While the whole world has been upended by the coronavirus pandemic, the hospitality industry has been hit particularly hard. Between business travelers being grounded at home and municipalities shutting down restaurants, festivals, and cultural institutions, bookings at hotels have dropped precipitously. As we emerge from this trying time, marketing efforts will have to adapt and user-generated content (UGC) has never been more important for hospitality to connect and communicate trust and safety with guests and…

Content Marketing

Five Ways UGC Boosts SEO

User generated content has become a must-have for any brand that is trying to raise both awareness and loyalty. UGC drives conversions, shows authenticity, and increases engagement, but a lesser-known benefit of adding UGC to your marketing mix is improving your search engine optimization (SEO) efforts. UGC adds keywords, improves search visibility, and more. We’ve partnered with digital agency Innov8 Place to share five ways to improve SEO with UGC (and one way it can detract.)

Content Marketing

5 Ways to Encourage Guests to Post About Your Hotel

Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos of their trip is something that takes effort and the right strategy. We’ve put together five ways to encourage guests to share their experiences on social media, ultimately…

Content Marketing

4 Ways to Use UGC Beyond Social Media

The place brands commonly repurpose user-generated content (UGC) is, naturally, social media. After all, social platforms are the places UGC is born. However, there is a whole world of possibilities beyond social media, both online and offline, where UGC can shine as a powerful content and storytelling vehicle. Here are 4 ways that brands use UGC beyond social media. Make an Impression with Image Walls A successful property isn’t simply providing a comfortable bed and…

Content Marketing

Smart Marketers will publish less content in 2020

How frequently should I publish content? It’s a common question. And the answer is, usually, annoyingly vague: It depends. It depends on your marketing goals, your manpower and your bank account.

Content Marketing

Creating Content Takes Time (It’s Not Magic)

Garrett Heath is a social media and content marketing consultant and founder of MarketingBytes.io. You may be familiar with the phrase “Content is king,” but too many people think that it should be a magician as well. Those not in the content marketing world seem to…

Content Marketing

Social Media SEO and UGC: Everything You Need to Know

Social media professionals are often wary of touching SEO. Why? Because SEO has a reputation for being a highly technical dark art reserved for specialists. And for good reason. Search engine algorithms are a constantly chaning black box that no one understands, the best minds in search regularly give out contradicting advice, and the results are less straightforward than paid channels. Luckily, the basics of SEO are still easy to grasp. And as a social…

Content Marketing

Social Content Weighting Strategy

Almost everyone has that friend who sells a network marketing product and has filled their social accounts to the brim with sales materials. As you click “unfollow”, you should ask the question: Are you doing the same thing with your brand’s social media? Is your social media too…

Content Marketing

7 Gen Z Hashtag Campaigns to Inspire your Next Instagram Contest

There’s no denying it—the hashtag is a fundamental part of how we navigate today’s social media landscape. In the span of about a decade, hashtags evolved from primarily a categorization tag into an essential tool for contributing and curating relevant User Generated Content. Today, the hashtag’s critical role…

Content Marketing

Biggest Marketing Trends for 2019

As the end of the year is fast approaching, it’s important to look ahead to next year’s marketing plan and see how new trends will impact your efforts and spend. To help, here are a few of the trends the TINT team is watching and think you should consider. Voice Search The first trend to watch out for is voice search. Voice enabled search is becoming more widely utilized as consumers continue to adopt tools…

Content Marketing

Give Your Audience a New Perspective With UGC + DAM Webinar with Widen [Summary, Slides, and Recording]

Summary In July 2018, TINT and Widen launched our exciting product integration that allowed marketers to not only access and source user-generated content (UGC), but also clear rights and organize it into a DAM for easy repurposing on any marketing channel (web, signage, email newsletters, social + digital ads,…

Content Marketing

TINT Launches Integration with Widen to Provide UGC Digital Asset Management

I’m really excited to share with you the launch of the Widen and TINT integration. As TINT CEO, I’ve personally been spearheading this initiative because of what the combination of these two technologies can do for brand marketers! Why should marketers care about UGC + Digital Asset…