User-generated content, or UGC for short, is any content that has been created, published and/or submitted by users of a…
Every great marketer can agree on one thing: stories sell. People don’t buy products, they buy the stories behind the…
Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals…
The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often…
The world is a noisy place, especially online. Every day, 2.75 million blog posts get published on WordPress sites alone.…
The global COVID-19 crisis has significantly changed the dynamics of marketing and content creation, highlighting the importance of user-generated content.…
While the whole world has been upended by the coronavirus pandemic, the hospitality industry has been hit particularly hard. Between…
User generated content has become a must-have for any brand that is trying to raise both awareness and loyalty. UGC drives conversions, shows authenticity, and increases engagement, but a lesser-known benefit of adding UGC to your marketing mix is improving your search engine optimization (SEO) efforts. UGC adds keywords, improves search visibility, and more. We’ve partnered with digital agency Innov8 Place to share five ways to improve SEO with UGC (and one way it can detract.)
Getting people to talk about your property doesn’t just happen on its own. Creating a community willing to show photos…
The place brands commonly repurpose user-generated content (UGC) is, naturally, social media. After all, social platforms are the places UGC…
How frequently should I publish content? It’s a common question. And the answer is, usually, annoyingly vague: It depends. It depends on your marketing goals, your manpower and your bank account.
Garrett Heath is a social media and content marketing consultant and founder of MarketingBytes.io. You may be familiar…