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Customers Are Now The Brand Characters Creating The Reality of Your Brand Story

In this internet-inspired age, consumers are beginning to take on a new role as brand characters. Where they were once passive receptacles for marketing efforts,… Read More

Why Marketing Campaigns Must Move From Fiction To Non-Fiction

Advertising was once a huge part of society. Culturally, adverts took centre stage in commercial breaks and on billboards. They featured famous characters and presented a… Read More

What Are The Biggest Misconceptions About Content Marketing?

There’s no denying that content marketing is an essential part of any marketing strategy- without content, we have nothing. But, while 88% of businesses plan to… Read More

38 Mind-Blowing Stats About User Generated Content

Marketing trends never stop changing, and it feels like there’s a new hot buzzword every few months that dominates marketing strategies for a while before… Read More

Unleash The Power Of User Generated Content With Your Hotel Guest

  Did you know that more than 70% of travelers update Facebook while on vacation? That’s a staggering number, right? For the most part, we… Read More

Retail Marketing and UGC: How it Influences Shopping Behavior

Let’s say you’re shopping for a new watch, and are walking from display to display. There’s a dozen different pamphlets and beautiful posters strewn across… Read More

What is User Generated Content (and Why You Should Be Using it)

When Coca Cola brought out their personalized coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all… Read More

A Beginners Guide To Authentic Marketing in 2016

Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in… Read More

The History and Evolution of Advertising

Advertising and marketing has experienced some major milestones – think the emergence of the printing press in the 1440s, or the huge impact of television. Read More

Scaling Meaningful Communication With Marketing Tech

Let’s explore 3 up-and-coming marketing tech advancements empowering marketers to scale meaningful communication with their audiences. Read More

How The Middle East Retail Experience Is Changing With UGC

The mall is a social hub, and pioneering retailers in the region are capitalizing on the excitement that visitors feel and are leveraging it through… Read More

How To Transform Your Community Into Your Digital Marketing Force

Building an online community with an interested audience can inspire brand ambassadors to become your new marketing force. Read More