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While the whole world has been upended by the coronavirus pandemic, the hospitality industry has been hit particularly hard. Between business travelers being grounded at home and municipalities shutting down restaurants, festivals, and cultural institutions, bookings at hotels have dropped precipitously.  As we emerge from this trying time, marketing efforts will have to adapt and user-generated content (UGC) has never been more important for hospitality to connect and communicate trust and safety with guests and…

User generated content has become a must-have for any brand that is trying to raise both awareness and loyalty. UGC drives conversions, shows authenticity, and increases engagement, but a lesser-known benefit of adding UGC to your marketing mix is improving your search engine optimization (SEO) efforts. UGC adds keywords, improves search visibility, and more. We’ve partnered with digital agency Innov8 Place to share five ways to improve SEO with UGC (and one way it can detract.)

The place brands commonly repurpose user-generated content (UGC) is, naturally, social media. After all, social platforms are the places UGC is born. However, there is a whole world of possibilities beyond social media, both online and offline, where UGC can shine as a powerful content and storytelling vehicle. Here are 4 ways that brands use UGC beyond social media. Make an Impression with Image Walls A successful property isn’t simply providing a comfortable bed and…

Social media professionals are often wary of touching SEO. Why? Because SEO has a reputation for being a highly technical dark art reserved for specialists. And for good reason. Search engine algorithms are a constantly chaning black box that no one understands, the best minds in search regularly give out contradicting advice, and the results are less straightforward than paid channels. Luckily, the basics of SEO are still easy to grasp. And as a social…

As the end of the year is fast approaching, it’s important to look ahead to next year’s marketing plan  and see how new trends will impact your efforts and spend. To help, here are a few of the trends the TINT team is watching and think you should consider. Voice Search The first trend to watch out for is voice search. Voice enabled search is becoming more widely utilized as consumers continue to adopt tools…