Celebrity social media enables instant access to a greater number of followers, engaging and ever-growing mobile audience. Recently, celebs have been taking advantage of brand partnerships and additional incentives to monetize their interactions however they see fit.
Brands + Celebrity Social Media
Miranda Kerr: The Queen
With over 1,000 posts, she aggregates all of her Instagram posts with the Tint app on her website.
Brands Represented: 13
(Clear Scalp, Swarovski, H&M, Mango, Pandora, ShopStyle, Wonderbra, Kora, David Jones, Reebok, Lipton, Qantas Airlines, Michael Kors)
Instagram Followers: 4M
Twitter Followers: 2.83M
Danity Kane: Songbirds
Brands are finding more creative ways to partner with top celebrity social media accounts for promotional opportunities. With Tint, those celebrities can get their audiences and fans more involved, increasing their reach (and inherently the reach of the brand).
Targeted Rep
50 Cent
By integrating Tint with his fan page, his followers have a one stop shop to find all the social conversations and content about what is cool in 50’s book.
Brands Represented: 5
(SMS Audio, MLB, NY Mets, Time Warner Cable, Revolt.TV)
Instagram Followers: 2M
Twitter Followers: 7.42M
Hashtag Campaigns/Campaigns
Aside from sharing branded content, other celebrities have created hashtag campaigns and contests to encourage their audiences to join in on the social conversations. Both the Lumineers and Bon Jovi focus their audiences on a specific hashtag to promote for their brand, events, or even new singles.
The Lumineers ran a 3-month Tint campaign leading up to their new single release to create social buzz. Using the hashtag #keepyourheadup, fansentered to win a T-shirt and concert tickets by simply posting to social media networks. As a result, they were able to display their increased engagement on their website.
Bon Jovi: #bonjovimemories
Aggregating this hashtag on their homepage from various social media networks, fans are able to connect with the band and post their favorite memories of Bon Jovi over time, providing an opportunity for endless amounts of content to be relevant, whether from their last show or a show from 10 years ago.
Bonus: Fans get SUPER excited when they make it on the celebrity’s website for their 15 seconds of fame! The proof is in the social pudding:
Have you seen any other celebrities utilize social walls, and how have they done so? We would love to know in the comments below!
