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When it comes to marketing effectiveness, user-generated content (UGC) steals the show. Marketers have learned that UGC is one of the best ways to build trust, grow engagement, and drive conversions, and the following stats prove it. All marketing channels benefit from UGC, and that’s what makes it so appealing to brands. UGC is everywhere these days, all over organic social media, email content, digital advertising, websites, brand marketing, and in-person activations. Every year, we…

This year will always be known as the Year of the Pandemic. It’s the year that no one predicted, and marketers never prepared for. Marketing in 2020 didn’t come with a rule book. Yet, it showed how adaptable, savvy, and strong-minded we could be—even under pressures never felt before. Marketers took a challenging situation and figured out how to maneuver their way through it, meeting their customers in their new state and even taking social…

Mandatory legislation for data privacy is here. After the stroke of midnight, when the calendar changes to 2020, the California Consumer Privacy Act (CCPA) takes effect. Are you ready for what some are calling the Y2K for Marketers? Sensationalism aside, we live in a post-GDPR world. Countries, states, and cities are implementing legislation that will affect businesses of all sizes. ? Register for our CCPA webinar Join us with UGC Evangelist S. David Ramirez about the…

Leveraging UGC in your marketing programs can give your campaigns a big boost in performance. But taking the time curate the very best UGC can be cumbersome and time-consuming. That’s why TINT created HUE, a powerful machine learning engine that streamlines the process to uncover great visual content.   In our webinar, “How Smart Marketers Discover Better UGC with HUE Machine Learning,” we discuss how HUE can: Cut through the noise to find your best UGC Take…