In the current marketing ecosystem, community-building is not merely an adjacent strategy; it represents the discerning force that sets exceptional brands apart. Close to 70% of marketers acknowledge the importance of community-building in customer retention, and research shows a community member can yield 13 times more customer lifetime value than general market consumers. A robust brand community serves as a dynamic conduit, connecting passionate brand advocates. It fosters two-way and personalized communication, encouraging user-generated content…
Brace yourselves fellow marketers for yet another episode of social networks flipping the script and sending everyone into a frenzy…
Did you know an average of 1.3 billion emails (yes, with a “b”) are sent per day during the period of the Monday before Thanksgiving in the US through Giving Tuesday the next week? The competition is fierce and this year’s Deloitte holiday forecast predicts ecommerce holiday sales to grow between 10.3% to 12.8% compared to 2022 season. While you’re making your (email) lists and checking your templates twice for the holiday season, don’t miss…
All marketers are familiar with ecommerce and most are familiar with social commerce, especially when it involves tactics like digital product…
The internet as we know it is changing, and it is a driving force behind marketers scrambling to figure out how to approach zero party data in an evolving landscape. The 2010s will likely be regarded as the wild wild west of data collection. Browsers had given advertisers a firehose of data to track consumers and deliver targeted advertising messages. This has led to an explosion of data-driven marketing and innovative digital practices that ushered in a…
All marketers believe in using data to optimize their marketing spend and gather consumer insights, but many struggle with the right…
Brand teams today have an abundance of marketing channels at their fingertips, from digital and social advertising to email marketing and beyond. However, with so much competition in the marketplace, cutting through the clutter and making a meaningful impact can be challenging. That’s why a Community Powered Marketing strategy can help your brand survive and thrive in a crowded space in this decade and beyond. At TINT, we believe every brand has a consumer community. It’s just…