Author

Jordan Ben

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VP, Product Strategy

We’re excited to share a new integration to TINT’s Community Powered Marketing platform with Epsilon PeopleCloud, a leading all-in-one marketing platform to help brands build smarter marketing. The TINT – Epsilon integration empowers brands to leverage the wealth of consumer data and relationships within their online communities and create a more unified customer experience across their marketing funnel. The Power of Brand Communities  TINT helps you build your online community beyond just social media pages…

In the current marketing ecosystem, community-building is not merely an adjacent strategy; it represents the discerning force that sets exceptional brands apart.  Close to 70% of marketers acknowledge the importance of community-building in customer retention, and research shows a community member can yield 13 times more customer lifetime value than general market consumers.  A robust brand community serves as a dynamic conduit, connecting passionate brand advocates. It fosters two-way and personalized communication, encouraging user-generated content…

Did you know an average of 1.3 billion emails (yes, with a “b”)  are sent per day during the period of the Monday before Thanksgiving in the US through Giving Tuesday the next week? The competition is fierce and this year’s Deloitte holiday forecast predicts ecommerce holiday sales to grow between 10.3% to 12.8% compared to 2022 season.  While you’re making your (email) lists and checking your templates twice for the holiday season, don’t miss…

The internet as we know it is changing, and it is a driving force behind marketers scrambling to figure out how to approach zero party data in an evolving landscape.  The 2010s will likely be regarded as the wild wild west of data collection. Browsers had given advertisers a firehose of data to track consumers and deliver targeted advertising messages.  This has led to an explosion of data-driven marketing and innovative digital practices that ushered in a…