Author

Jordan Ben

Browsing
VP, Product Strategy

Brace yourselves fellow marketers for yet another episode of social networks flipping the script and sending everyone into a frenzy before we all begrudgingly accept a less-than-ideal normal.  Meta recently announced it was going to cut off third-party access to Facebook Groups. This was a surprise announcement telling brands and developers they have 90 days before they are deprecating the ability to schedule and automate posts in Facebook Groups as well as engage with consumers…

Consumer packaged goods (CPG) brands dominate the aisles of groceries and supermarkets, from diapers and shampoo to snacks and beverages. However, within the ecommerce realm, CPG brands have experienced a rocky road, leading ecomm to be regarded as less profitable than brick-and-mortar sales. 2022 was a difficult year for many brands. There have been challenges with inflation, supply chain issues, changing consumer habits, and an explosion of consumer demand online for goods. Ecommerce is expected…

Having a strong consumer insights strategy is imperative for brands to stay competitive in today’s world. Without it, it’s impossible to effectively navigate decisions to best meet your consumer’s needs and preferences.  Think of it like trying to go on a road trip without a GPS – you can try and guess which direction you should head in, but if you make one wrong turn, you can quickly become lost. And getting back on track might be…

Now more than ever, your strategy for product sampling marketing must utilize numerous channels to maximize success.  While product sampling is a time-honored marketing practice that can provide significant brand building benefits, it can be one of the most expensive forms of marketing. Not only do marketers have to pay for the cost of goods to produce and ship samples, but also they must pay retailers, event organizers, and other vendors for space to distribute products and…