Consumers are wary of marketing slogans and tend to stay on the sites where conversations between real people happen. For marketers who want to engage consumers with interactive and genuine material, user-generated content is a good solution.
The jumbotron and the cross-country flight are not what make me most excited to work at Tint. It is the radical company culture of autonomy and trust, and the warm embrace of new ideas. It’s startup culture at its finest. Creating an environment like this is more difficult than putting someone’s face on a roughly $1,000/minute jumbotron, and more valuable too.
With social hubs, you can now leverage your fans conversations to generate more revenue and utilize social media for sports teams.