The Cannes Lions International Festival of Creativity is a massive annual event, where the world’s leading brands, agencies, production companies, and social media networks come together to discuss creative communications and compete for the Lions — 21 awards for the best creative ideas in their field, in categories ranging from “PR” to “Outdoor” to “Film.”

TINT was at Cannes, where we sat down with thought leaders and agency heads and asked them what was on their mind as they observed the changing landscape of creative communications. Over the next three days we will post our three-part series featuring interviews with the world’s leading strategic communications agencies, in an effort to bring our readers a piece of this exclusive event.

In Part 2, we talk with Adam Clyne, Head of Digital EMEA from Weber Shandwick and Gerry Hopkinson, co-founder of Unity, about creative ways agencies are bringing digital advertising into the real world. From a mysterious campaign featuring “two fairies” that made it snow in Cornwall, to socially enabled Nespresso displays, heres how physical and digital can work together.

Missed Part 1? Check out our video on Data v. Creativity.

Special thanks to ICCO, The PR CouncilPRCAHouse of PROgilvyPR, Hill & Knowlton, Ketchum and MSL Group.