Muriel MacDonald


User Generated Content (UGC) in marketing strategies is on the rise. Brands have realized how valuable it is to use genuine images shared on social media by real-life customers. With this shift has come a host of legal questions: when is it ok to use an image shared to social media? When does a brand need to get permission to use the photo? And from whom?

Over and over, those of us who work on the internet are told, “Don’t feed the trolls. Don’t talk back. It’s what they want.” But is that true? Does ignoring trolls actually stop trolling?