What is a social hub?
A social hub is a digital property for your business or brand that collects the content you post on various social networks and displays it together. It may or may not contain user generated content. Social hubs allow brands to tie together disparate content into a more cohesive presentation that they have more control over. Anyone from a personal portfolio site to a Fortune 500 company can benefit from a social hub, and there are a variety of tools (including Tint) that can be used for technical novices to put together a beautiful social hub.
Social hub use cases illustrated
- A bakery wants to show off both the photos of cakes they take on Instagram, the positive customer tweets on Twitter, and the recipes they post on Facebook.
- A celebrity uses a social network to reach her fans on a hourly basis, but has no time to log into her personal website to update it.
- An online fashion retailer wants to showcase user generated photos of people wearing their products.
In building our product, we’ve encountered all of these use cases, and more, in person!
Why use a social hub?
Social Media Examiner put together a report that surveyed over 2,500 marketers about their businesses’ social media marketing efforts. With 83% of those surveyed placing a high value on social media, it is clear that social media marketing works. Being active on social media has the clear benefits of increasing inbound traffic, but once customers land on your site, how do you re-utilize your social media marketing efforts to increase conversions? This is where a social hub can come into play. Social hubs allow you to:
- Target your website audience with your social media marketing. Your website audience is the most likely to be the one purchasing or learning about your brand, and a social hub can bring the marketing effort put into social media back onto the website.
- Make the most of each post. A social hub allows a brand to re-utilize the content they post on each social network to the maximum benefit, to reach the users most interested in their brand (the ones landing directly on their website)
- Build trust. Brands that are active on social media are more trusted because their active presence indicates legitimacy. A social hub showcases this activity where it matters most.
- Increase engagement. By aggregating and showcasing social media content, a social hub can create more opportunities for a customer to interact with a brand, whether it be through a retweet, or a shared Facebook post.
- Increase sales. The cumulative effect of the above is to increase conversions and improve brand performance when it comes to sales.
Step by Step Instructions to build a Social Hub
- Go to www.tintup.com and begin by connecting one of your brands’ social media accounts.
- Choose a theme (this can be changed later)
- Sign up to save the newly created social hub
- Click “continue personalizing”
- Add additional social media accounts
- Click “publish” and Embed in it in your website by first clicking the platform you are embedding into, and then following the instructions.