Tag: content marketing

Emotional Language in UGC: Desktop vs. Mobile

Marketing 4 min read
Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019 study... Read More

5 Powerful Brand Storytelling Tips For Marketers

Content Marketing 7 min read
Did you watch “Only Lovers Left Alive” by Jim Jarmusch? Source If you haven’t watched it, the movie tells about vampires, Adam and Eve, who stayed in sync with the fast-paced world to survive and carry their love through time. As well as Adam... Read More

8 Brands Effectively Leveraging User-Generated Content

Social Media Marketing 5 min read
Consumers are wary of marketing slogans and tend to stay on the sites where conversations between real people happen. For marketers who want to engage consumers with interactive and genuine material, user-generated content is a good... Read More