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Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal. This year, our user-generated content stats roundup looks at how UGC is diversifying across the world. Micro-influencers are bumping mega-influencers out of the way. Social Commerce has gone mainstream. Employees are now all marketers. Social Media supports a variety of goals and is getting bigger than ever. Dig into the top 50 user-generated content stats…

When you’re about to hit that “buy” button, do you find yourself automatically scrolling down to read reviews left by those who went before you? If so, you’re not alone. In fact, 64% of consumers will actively seek out reviews before they commit to handing over their money. Source: v12data Reviews, and user-generated content (UGC) in general, are making marketing more authentic. Content created by customers has magic powers that marketers can’t recreate themselves -…