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There are many variants: Digital word of mouth, electronic word of mouth (eWOM), user-created content, and user-generated content (UGC). This inconsistency often raises questions about the proper term of art for marketing and communications professionals. TINT has always advocated for UGC as an umbrella term with dozens of “flavors” like constituent generated content and employee-generated content. We’re considering the research to find clarity in the language, specifically, are UGC and eWOM the same thing? Let’s get…

TINT eBook Markting to Gen Z

Ah, Gen Z. Much of their generational identity is debatable depending on who you ask, but you can’t ignore their growing influence. The same old, go-to marketing approaches won’t work when it comes to engaging Generation Z, the most diverse generation in American history. As digital natives, accomplished researchers,…

Small changes can make big differences! A study from faculty at the University of Hong Kong analyzed top influencers to find commonalities in their most engaging culinary posts. Based on this research, we’ve found five ways for restaurants to make food more hashtagable.  The suggestions focus on menu and restaurant branding tweaks. If you need inspiration for innovative and beautiful menu design, we’re fans of UnderConsideration’s Art of the Menu. Otherwise, these five tips were created…

Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a workhorse; it does the heavy lifting required to sustain an information age society. A 2019 study published in the AMA Journal of Marketing…

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the way to today’s owned media and content marketing. But in all that time (not to date myself) I have not quite seen the level of challenge that today’s forward-thinking marketer is faced with: to produce authentic messages that deviate from an outmoded, impersonal and corporate selling style. And, of course,…

In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains of Tasmania or flying to Colombia to learn 30 hours of salsa dancing, I’ve become a digital nomad to satiate my wanderlust. One problem though: last month, I realized my travel bag wore down, and I was in the market of purchasing a new bag. My one caveat: this new bag…