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From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More

What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

The Next Step for TINT: Humanize Marketing throughout the Customer Journey

I remember the evening when I decided I would start TINT in 2011. I was in my college dorm room scrolling through Facebook to procrastinate… Read More

Why User Generated Content Marketing is on the Rise and How to Harness its Power

In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains… Read More

How Social Testimonials Drive More Sales When Used Effectively

We rely on testimonials in one form or another on a daily basis. Your friend tells you about a new flavor of LaCroix, and you… Read More

Reuse Social Content from Customers with 3 Lessons

Every day on Facebook, 2.5 billion pieces of content are created.  Is all that peer/customer content being used? Are brands finding ways to reuse social… Read More

Employee Generated Content: How It Impacts Company Recruitment

We’re all familiar with UGC (user generated content) and its brand-boosting capabilities, but what about EGC? EGC, or employee generated content, can have the same… Read More

A Beginners Guide To Authentic Marketing in 2016

Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in… Read More

We Asked Marketers What Will Happen To Marketing in 2020 and Here’s What They Said

We asked marketers to share their prediction of what they think will happen to advertising and marketing in the future. Here's what they said! Read More

Why UGC Has Best ROI Compared To Traditional Marketing

User Generated Content isn’t an advertising trend; UGC is necessary to maximize your marketing ROI, and we’ve got three amazing case studies that prove it. Read More

11 Social Media Tools Every Marketer Needs To Be Using Right Now

These are the 11 tools we most recommend using in 2016, with many offering features with social listening, analytics, scheduling, or content distribution. Read More

How The Middle East Retail Experience Is Changing With UGC

The mall is a social hub, and pioneering retailers in the region are capitalizing on the excitement that visitors feel and are leveraging it through… Read More