5 Ways to Make Food More Hashtagable

Small changes can make big differences! A study from faculty at the University of Hong Kong analyzed top influencers to find commonalities in their most… Read More

UGC stars in commercials nominated for 2019 Emmy

Two of the spots nominated for the 2019 Emmy for Outstanding Commercial are wonderful collections of UGC. There’s an explosion of brands leveraging UGC (user-generated content)… Read More

Emotional Language in UGC: Desktop vs. Mobile

Form follows function. The smartphone was designed for convenience, ease of use, and mobility. The desktop -or modern laptop for that matter- was designed as a… Read More

From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More

What Do I Need to Assess the Current State of My Employee Advocacy?

This is Part 1 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “Crafting Your… Read More

The Next Step for TINT: Humanize Marketing throughout the Customer Journey

I remember the evening when I decided I would start TINT in 2011. I was in my college dorm room scrolling through Facebook to procrastinate… Read More

Why User Generated Content Marketing is on the Rise and How to Harness its Power

In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains… Read More

How Social Testimonials Drive More Sales When Used Effectively

We rely on testimonials in one form or another on a daily basis. Your friend tells you about a new flavor of LaCroix, and you… Read More

Reuse Social Content from Customers with 3 Lessons

Every day on Facebook, 2.5 billion pieces of content are created.  Is all that peer/customer content being used? Are brands finding ways to reuse social… Read More

Employee Generated Content: How It Impacts Company Recruitment

We’re all familiar with UGC (user generated content) and its brand-boosting capabilities, but what about EGC? EGC, or employee generated content, can have the same… Read More

A Beginners Guide To Authentic Marketing in 2016

Authenticity is one of the latest buzzwords that’s circulating in the online marketing world. But, while other such catchphrases might just be a flash in… Read More

We Asked Marketers What Will Happen To Marketing in 2020 and Here’s What They Said

We asked marketers to share their prediction of what they think will happen to advertising and marketing in the future. Here's what they said! Read More