marketing techniques


Two of the spots nominated for the 2019 Emmy for Outstanding Commercial are wonderful collections of UGC. There’s an explosion of brands leveraging UGC (user-generated content) and it’s no surprise given that people trust other people more than brand messages. In fact, the Nielsen Consumer Trust Index reports that 92 percent of consumers trust UGC more than they trust traditional advertising. Out of the five total nominees for this year’s Emmy awards, two ads for Apple created by…