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Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found themselves in an unexpected situation. In March 2020, as businesses temporarily closed their doors due to the pandemic, many business operators expected a few weeks of downtime before reopening. They certainly didn’t think it would take over a year before they could return to some sense of normalcy. Their time in limbo seems to be…

While the whole world has been upended by the coronavirus pandemic, the hospitality industry has been hit particularly hard. Between business travelers being grounded at home and municipalities shutting down restaurants, festivals, and cultural institutions, bookings at hotels have dropped precipitously.  As we emerge from this trying time, marketing efforts will have to adapt and user-generated content (UGC) has never been more important for hospitality to connect and communicate trust and safety with guests and…