Using social media for employee advocacy doesn’t come easily to some brands. Before you stress about being behind on this new necessity of your marketing strategy—it’s not your fault. As marketers, we’ve trained ourselves to talk to our customers’ avatars about their pain points. Our social content focuses on helping our ideal customers overcome challenges while positioning our products as the ultimate solution. Control over that messaging has been tightly held by marketing and communications…
Omnichannel marketing takes a lot of work. Posting, engaging, and responding consistently to one social platform requires at least one…
Marketing professionals rank engagement as their top KPI for the second year in a row. Yet, they’re also finding engagement…
Move over TikTok—there’s a new social app getting all of the attention. With its coveted waitlist, Clubhouse has turned itself into all the rage within less than a year of being live. The audio-only app launched in April of 2020 and has grown to host users like Elon Musk, Sophie Amoruso, and Daymond John. While every other popular social platform relies on visuals, Clubhouse has broken the mold. Visual content isn’t the priority on Clubhouse.…
Finding the best and worst ads of the year is always exciting, but this year was unique. Marketers felt and…
The world is a noisy place, especially online. Every day, 2.75 million blog posts get published on WordPress sites alone.…
Your Guide to Sizes and Dimensions For Every Type of Social Ad There are a lot of options for social media ad sizes these days. When we say a lot, we genuinely mean a lot. To name a few networks, advertisers can find their audiences through: Facebook ads Instagram ads Twitter ads LinkedIn ads Pinterest ads TikTok ads Snapchat ads Each of these social platforms does a great job of delivering native-looking ads to their…
Hashtags and hashtag campaigns didn’t die. They just aren’t being used correctly. Starting organically, hashtags mixed with user-generated content seamlessly…
