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Whether promoted tweets are right for your goals is for you to decide. But don’t let uncertainty about how to launch an effective campaign prevent you from advertising on Twitter. Here are five tricks to implement to make sure you are getting the most of these targeting options, so you can create effective and money-saving marketing promoted tweet campaigns.

Five simple rules to pick a good hashtag. Use your social media like a boss. When designed well, Hashtags can raise awareness about an event, promote your brand, or disseminate specific information.