With the advent of social media, marketing has changed drastically. Communicating the value of your organization has become all about online visibility, about creating a strategic online media plan for the plethora of digital options. It’s no longer just about text or images, it’s about multimedia – #hashtags, photos, blogs, infographics, user generated content, and even short videos. In this world, knowing your social media etiquette is fundamental.
Just because the options are numerous doesn’t mean you should post the same thing on every social media site, or even cross-pollinate your postings. Sometimes that works, but often it’s redundant and you can end up losing customers. No one wants to read the same post twice, especially if they loyally follow you on every major site. The content that you post to Facebook might not be ideal for LinkedIn. The hashtags you use on Instagram might be too numerous for twitter. And what should you be doing on Google Plus?
You’re creating content. You’re sharing your blog posts, images, and stories. But on which social media platform should you share this content? And how? It’s extremely important to know the right etiquette for each platform so that you can target the right customers. Here are some helpful tips.