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The beauty of Legere’s strategy lies in its relative simplicity. Don’t just be a human; be yourself. So what if you’re a little – or a lot – rough around the edges? Chances are your target audience is, too, and will love you all the more for that. And be a part of the conversation. Listen. Worry about what you’re saying, not how you should be saying it. After all, the things that enrage are frequently also the things that engage.

As you prepare your holiday marketing strategy, there are a number of factors to keep in mind. First you need to think about your target customer. Consumers transform into three different holiday shoppers during this time of hear: The Early Bird, The Decemberist, and the Procrastinator. Make sure as you develop your strategy that it’s designed for your ideal customer. This way your content and promotions will reach the best holiday shopper.

Your updates should always provide value to your network and should take advantage of the visual medium. LinkedIn allows you to share a wide-breadth of visual content including: conference slides, case studies, white papers, videos, infographics and more.

What do Raleigh, Denver, Houston, Seattle and Minneapolis have in common? Not weather. Not cultural attitudes. Surprisingly, they share a love of free Wi-Fi – they’re the best cities in America for free WiFi hotspots. In the past years, as connectivity has become more important and the number of WiFi-ready mobile devices has exploded, a number of U.S. cities have scrambled to give their citizens access to free public Wi-Fi networks, although they’ve come with mixed results.

Pinterest has somehow created a truly special social network where almost everything a user sees can be purchased in some way. This makes Pinterest a perfect platform for companies to promote their products, provided their products can be made visually appealing, and engaging. Pinterest isn’t about ads – so make sure your content is designed to be more than advertising. Do Pinterest right: turn browsers into buyers and reap the rewards.