This webinar was brought to you by TINT in tandem with PR Council, as part of the PR Genome Series.

Original Air Date 8/12/15

Session Leader:

Nathan Zaru, Director of Marketing at TINT


Nikhil Aitharaju, Co-Founder & Co-CTO at TINT.

About Session

It’s amazing. With so much talk about content, marketers are still missing the boat when it comes to aligning content strategy with social strategy. You can’t just make “stuff” and post it. To really be effective you need to make “stuff” for a specific audience, build it for a specific medium, and distribute it at a specific time. Success is developing both a content machine and a distribution machine that work in tandem to achieve your goals. Sounds simple, but it’s easier said than done.

Whether you’re an agency looking to help your clients or a brand marketer, Nathan Zaru will have you rethink your existing strategy.


Useful Links

7 examples of successful hashtag campaigns

The marketers guide to community driven content

How to get the most mileage out of your content

Better than banner ads: smart ways to spend your ad dollars

How to distribute your blogs

The CMOs guide to building a lean content team

How to pick a good hashtag

9 social media tips to promote your next event
10 Social Media Tips to Promote Your Event Without Spending a Dime

8 brands effectively leveraging user generated content

The Social Studies podcast



Want to learn more about how TINT can help? You can schedule a demo.