It’s amazing. With so much talk about content, marketers are still missing the boat when it comes to aligning content strategy with social strategy. You can’t just make “stuff” and post it. To really be effective you need to make “stuff” for a specific audience, build it for a specific medium, and distribute it at a specific time. Success is developing both a content machine and a distribution machine that work in tandem to achieve your goals. Sounds simple, but it’s easier said than done.
Whether you’re an agency looking to help your clients or a brand marketer, Nathan Zaru will have you rethink your existing strategy.