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events

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In Event Marketing

Seven Types of Content Event Marketers Need to Use

8 Mins Read

As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy tickets, sponsor, volunteer, or participate in your event. Filling a content calendar with meaningful messaging that resonates with your audience can be challenging. When it comes to content marketing for events, many marketers usually start with save-the-dates, press releases, guest announcements, and “buy now” posts. However, there are other types of content that you should…

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In Tips, Guides, and How-To's

7 Strategies to Prepare for Hybrid Corporate Events of the Future

7 Mins Read

Until a few years ago, it was hard to get anyone to take virtual meetings seriously. People would strictly stick to in-person meetings and physical team-building events. Remote meetings and webinars were primarily considered cost-savers, not operational necessities. But after 2020, everything changed. We’re entering the days of hybrid corporate events. The lockdowns and remote working forced corporate event planners to re-evaluate how to proceed with meetings and activities. People quickly realized that there are…

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View from the Garden Classroom
In Events

Spring into UGC

3 Mins Read

The sun was shining, the weather was beautiful, and marketing was in the air. Spring into UGC was the inaugural in-person workshop from Team TINT. We chose the San Antonio Botanical Garden to provide a beautiful backdrop and plenty of source material for our social media scavenger hunt. The workshop focused on the power of authenticity. User Generated Content is one of the most powerful drivers of engagement and conversion in the modern marketer’s…

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