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Event Marketing

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Events are content-generating machines. People love to share photos, videos, and text about their event experiences. But, encouraging pre-event social engagement can be a challenge. Here are 6 Ideas to Drive Pre-Event Social Engagement.  See You At The Show Imagine a world where every attendee, vendor, performer, and volunteer posts about your event months before the doors open. This is within reach if you proactively ask for participation. Don’t wait until people are at your…

Events are seeing a spike in popularity as pent-up demand is driving people from the dim glow of zoom meetings to the hallways of convention centers. The appeal and power of live gatherings are unquestionable. But the hard truth is there are still concerns about returning to the…

2020 was a test of mettle. As we look forward to what 2021 has in store, we should stop, reflect, and leave baggage in the previous year. Start 2021 on the right foot and make your New Year’s Resolution to leave these eight things in 2020.  As published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. For more…

Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and mettle. Luckily, event planners are notoriously resilient folk…

It is conference season, but event marketers work throughout the year to ideate, design, and create amazing events. Event marketers are always on the run, making mobile applications essential to their craft. We’ve talked to our events team and rounded up 11 mobile apps event marketers can’t live without. Adobe Express Adobe Express is a graphic design tool with a powerful mobile version. It has a free edition to get started, making it accessible to…

How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the…

Are you an event professional seeking innovative ways to enhance audience engagement during events? Look no further than social walls, a dynamic solution that seamlessly integrates social media with real-life experiences. A social wall creates a buzz that can’t be ignored by showcasing user-generated content in curated, rotating displays that prominently feature event-specific hashtags. Customers are encouraged to share their own content, becoming active participants in your marketing efforts. In addition to boosting brand exposure,…