Category

Event Marketing

Category

Events are seeing a spike in popularity as pent-up demand is driving people from the dim glow of zoom meetings to the hallways of convention centers. The appeal and power of live gatherings are unquestionable. But the hard truth is there are still concerns about returning to the large-scale activations of the past. Event planners are turning to new models, like the hub and spoke event, to satiate that craving for events while keeping an…

Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and mettle. Luckily, event planners are notoriously resilient folk…

Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing content, and connecting with brands in ways outside the norm of a standard marketing activation. To maximize the reach and quality of this engagement, you’ll need the perfect special events social team to connect, respond, and participate in the conversation. This guide is created with “events of scale” (15,000 attendees+)…

How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the…

In today’s digital landscape, social proof is critical in the effort to elevate brand status. People respond more positively to brands that engage with their followers and provide authentic, appealing opportunities for them to interact. As a way to boost social interaction at an event, social walls are unmatched as a method to connect with event attendees and the User-Generated Content (UGC) they share in real-time. If you manage social media for your brand’s upcoming…