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Event Marketing

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As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy tickets, sponsor, volunteer, or participate in your event. Filling a content calendar with meaningful messaging that resonates with your audience can be challenging. When it comes to content marketing for events, many marketers usually start with save-the-dates, press releases, guest announcements, and “buy now” posts. However, there are other types of content that you should…

Events are seeing a spike in popularity as pent-up demand is driving people from the dim glow of zoom meetings to the hallways of convention centers. The appeal and power of live gatherings are unquestionable. But the hard truth is there are still concerns about returning to the…

Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and mettle. Luckily, event planners are notoriously resilient folk and will take the new paradigm in stride. We’ve collected our best practices and research to create the TINT Special Events Guide to Going Digital.  Why Event…

How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the pool of social users who used the hashtag. The venue is booked, the run of show is in beta, and now your attention shifts to social engagement.…