Social displays are powerful tools to drive engagement, improve participation, and build connections with your audience. But, the savviest event professionals know that social walls are also an opportunity to drive revenue, increase sponsorship opportunities, and add new channels for sponsor recognition. Here is your guide to drive sponsorship with social displays. Social Display Basics In its simplest form, a social display is a screen or projection showing event attendees’ and participants’ aggregated and curated…
Event planning cycles start early, and busy event organizers are looking toward the event trends that will capture attendees’ imaginations (and revenue). Recently back from the International Festivals and Events Association annual conference, our team has six trends to watch. Which 2023 event trend is next for you?…
WordCamp San Antonio was preparing for its fourth conference when COVID-19 struck. The organizers swiftly made a decision to convert the event to a virtual activation. Their team had two weeks to turn a two-day conference into the world’s first all-virtual WordCamp. The event previously peaked at 350…
Attempting to transition an event from in-person to digital can seem like a herculean effort. But with modern technology, it has become easier than ever to create online events. Event planning, whether in-person or digital, requires the same processes and mettle. Luckily, event planners are notoriously resilient folk and will take the new paradigm in stride. We’ve collected our best practices and research to create the TINT Special Events Guide to Going Digital. Why Event…
The Events Industry has never been stronger, and event organizers will need to evolve to compete. The industry has seen an increase in the number of events, size of events, number of attendees, and overall spending on events. Special Events were estimated to generate almost $40 billion in…
Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing content, and connecting with brands in ways outside the norm of standard marketing activation. To maximize the reach and quality of this engagement, you’ll need the perfect special events social team to connect, respond, and participate in the conversation. This guide is created with “events of scale” (15,000 attendees+) in…
How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique hashtag that embodies your brand or the goal you’re trying to achieve. Then, offer a prize to a randomly selected winner from the…
The sun was shining, the weather was beautiful, and marketing was in the air. Spring into UGC was the inaugural in-person workshop from Team TINT. We chose the San Antonio Botanical Garden to provide a beautiful backdrop and plenty of source material for our social media scavenger hunt. The workshop focused on the power of authenticity. User Generated Content is one of the most powerful drivers of engagement and conversion in the modern marketer’s…