Social media giants like Facebook and Snapchat have realized they no longer need the middleman to get products sold. The Social eCommerce Funnel has changed everything. Previously, they used to rely on posts to drive users to a website where they’d start the checkout process only after clicking “Add To Cart” on the product of choice. The Social eCommerce funnel takes out the middleman—and creates a seamless experience for customers to see something, and immediately…
The COVID-19 pandemic has completely changed our way of life, with Main Street’s brick-and-mortar retailers seeing their businesses get upended.…
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make…
Tis the season of giving thanks and appreciating what we have. It’s also the season of brands launching festive-focused Thanksgiving marketing campaigns to drive revenue, generate engagement, and build awareness. So, with Thanksgiving just around the corner, there’s no better time for us to reflect on some of the best, most inspiring marketing campaigns to ever have graced our presence at this time of year. Sure, we’re all about giving thanks to our friends and…
Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never…
Instagram is pushing to improve the social shopping experience. Recently, they rolled out a beta version of Instagram Checkout and…
