Category: Shoppable & e-commerce

Facebook Shops: Using UGC to Drive Social Ecommerce Conversions

Shoppable & e-commerce — 4 min read
The COVID-19 pandemic has completely changed our way of life, with Main Street’s brick-and-mortar retailers seeing their businesses get upended. Between state and local shelter-at-home mandates and consumers’ general unease in venturing out, small... Read More

Selling on Instagram: Master the Art & Science

Shoppable & e-commerce — 9 min read
Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never been more important for selling on Instagram. While the platform continues to make it easier for companies and entrepreneurs to sell... Read More

Everything You Need to Know About Shoppable UGC [Webinar]

Shoppable & e-commerce — 1 min read
You already invest time and effort creating impactful eCommerce campaigns to drive consumers to purchase, but an estimated $4 trillion of merchandise will be abandoned in online shopping carts. In the age of Instagram Checkout, shoppable UGC is becoming the... Read More

What Instagram Checkout means for Shoppable UGC

Shoppable & e-commerce — 4 min read
Instagram is pushing to improve the social shopping experience. Recently, they rolled out a beta version of Instagram Checkout and we believe it will be an exciting advancement overall. Shopping and hotspots on Instagram are not new, but Checkout could... Read More