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Shoppable & e-commerce

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What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand. It’s because people have a natural aversion to loss. Loss aversion motivates buyers to compare similar products and spend time thinking about each purchase.  Which product works better? Which product looks nicer? Which product is worth the money? People are more informed than ever before. They have a better understanding of marketing strategies and aren’t…

A lot goes into creating an ecommerce store. You have to think about what to buy, who you’re going to sell to, where you’re going to sell from, shipping options, payments, and everything in between. Source Then there’s the actual act of encouraging people to buy.  This is perhaps the hardest part of running an ecommerce store. If you don’t do it right, your sales will remain stagnant, and you may have to close shop…

Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never been more important for selling on Instagram. While the platform continues to make it easier for companies and entrepreneurs to sell their products, the social media giant also wants to ensure that a deluge of eCommerce doesn’t deter its one billion monthly users in their quest for authentic connection and stories. Fortunately for socially savvy…