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Shoppable & e-commerce

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Did you know an average of 1.3 billion emails (yes, with a “b”)  are sent per day during the period of the Monday before Thanksgiving in the US through Giving Tuesday the next week? The competition is fierce and this year’s Deloitte holiday forecast predicts ecommerce holiday sales to grow between 10.3% to 12.8% compared to 2022 season.  While you’re making your (email) lists and checking your templates twice for the holiday season, don’t miss…

The psychology of building trust for purchase - read more. The banner also features a woman holding her credit card as she looks at her laptop.

What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand. It’s because people have a natural aversion to loss. Loss aversion motivates buyers to compare similar products and spend time thinking about each purchase.  People are more informed…

There’s no feeling quite like seeing purchases rolling in on a regular basis and acquiring happy customers who love your products.  However, it’s highly unlikely that every single visitor to your site is making a purchase. This can be frustrating, but it also means there’s room for improvement.  So how can you get a boost in eCommerce sales? 1. Focus on Existing Customers Most eCommerce businesses focus all their energy on attracting new customers.  They…

Consumers are looking for easier ways to shop on social, and brands are prepping their social commerce content strategy. In fact, shoppable content on social has helped the top 500 retailers earn an estimated $6.5 billion from social shopping each year. But as advertising options increase across social with their own requirements and capabilities, how does a digitally savvy marketer know where—and when—to invest in the ads that will move the needle.  Register for the…

Instagram is pushing to improve the social shopping experience. Recently, they rolled out a beta version of Instagram Checkout and we believe it will be an exciting advancement overall. Shopping and hotspots on Instagram are not new, but Checkout could represent yet another way to leverage user-generated content (UGC) for e-commerce and an important piece to overall social media strategy. While this functionality is currently only available to a few select brands and there are still…