What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand. It’s because people have a natural aversion to loss. Loss aversion motivates buyers to compare similar products and spend time thinking about each purchase. Which product works better? Which product looks nicer? Which product is worth the money? People are more informed than ever before. They have a better understanding of marketing strategies and aren’t…
The COVID-19 pandemic has completely changed our way of life, with Main Street’s brick-and-mortar retailers seeing their businesses get upended. Between state and local shelter-at-home mandates and consumers’ general unease in venturing out, small retailers that did not have an online storefront have struggled immensely. In response to…
There’s no feeling quite like seeing purchases rolling in on a regular basis and acquiring happy customers who love your products. However, it’s highly unlikely that every single visitor to your site is making a purchase. This can be frustrating, but it also means there’s room for improvement. …
A lot goes into creating an ecommerce store. You have to think about what to buy, who you’re going to sell to, where you’re going to sell from, shipping options, payments, and everything in between. Source Then there’s the actual act of encouraging people to buy. This is perhaps the hardest part of running an ecommerce store. If you don’t do it right, your sales will remain stagnant, and you may have to close shop…
With more than 40% of the world’s population on social media, it’s hard to find a digital marketer who doesn’t understand the power and reach of the social universe. After all, it’s been fifteen years since Facebook was founded, and more than a decade since the platform began…
Consumers are looking for easier ways to shop on social, and brands are prepping their social commerce content strategy. In fact, shoppable content on social has helped the top 500 retailers earn an estimated $6.5 billion from social shopping each year. But as advertising options increase across social…
Social marketing may have come of age, but the balance between commerce and authenticity, between science and art, has never been more important for selling on Instagram. While the platform continues to make it easier for companies and entrepreneurs to sell their products, the social media giant also wants to ensure that a deluge of eCommerce doesn’t deter its one billion monthly users in their quest for authentic connection and stories. Fortunately for socially savvy…
You already invest time and effort creating impactful eCommerce campaigns to drive consumers to purchase, but an estimated $4 trillion of merchandise will be abandoned in online shopping carts. In the age of Instagram Checkout, shoppable UGC is becoming the standard for social selling. That’s why we’ve created…
Instagram is pushing to improve the social shopping experience. Recently, they rolled out a beta version of Instagram Checkout and we believe it will be an exciting advancement overall. Shopping and hotspots on Instagram are not new, but Checkout could represent yet another way to leverage user-generated content (UGC)…
