Category

Shoppable & e-commerce

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The COVID-19 pandemic has completely changed our way of life, with Main Street’s brick-and-mortar retailers seeing their businesses get upended. Between state and local shelter-at-home mandates and consumers’ general unease in venturing out, small retailers that did not have an online storefront have struggled immensely. In response to the pandemic’s devastating effects on retailers, Facebook accelerated their introduction of Facebook Shops, a new tool for small businesses to easily bring their products online and make…

With more than 40% of the world’s population on social media, it’s hard to find a digital marketer who doesn’t understand the power and reach of the social universe. After all, it’s been fifteen years since Facebook was founded, and more than a decade since the platform began offering advertising. And from those humble beginnings, social commerce (also called shoppable content)—selling products directly through social media channels—has grown into a massive enterprise. In 2017, the…

You already invest time and effort creating impactful eCommerce campaigns to drive consumers to purchase, but an estimated $4 trillion of merchandise will be abandoned in online shopping carts. In the age of Instagram Checkout, shoppable UGC is becoming the standard for social selling. That’s why we’ve created a seamless way to improve the social shopping experience and turn user-generated content into revenue-generating content. Join us as we cover: – The landscape of shoppable UGC…