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user-generated content

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The Basics on Creating Appealing Visual Content  Visual Content is a large part of life, and it’s about to become even larger especially with the announcement of Facebook’s name change to ‘Meta’, to encompass their larger mission to make all of the content consumed in our lives a reality. Virtual reality that is. With content (no matter how you interpret it) visuals help us attract and engage new and existing users to our brands, platforms,…

Many brands have found the power in user-generated content (UGC) to promote their products. Seeing photos of customers and influencers with a product is the digital incarnation of word-of-mouth marketing, one of the most powerful ways to convert prospects to customers. But before you screenshot that user’s post and throw it into an email nurture campaign, remember that a consumer’s picture is protected by copyright. This blog post unpacks things that brands should consider when…