Tag: user-generated content

Understanding the Importance of UGC User Rights

Digital Marketing — 5 min read
Many brands have found the power in user-generated content (UGC) to promote their products. Seeing photos of customers and influencers with a product is the digital incarnation of word-of-mouth marketing, one of the most powerful ways to convert prospects to... Read More

8 Brands Effectively Leveraging User-Generated Content

Social Media Marketing — 5 min read
Consumers are wary of marketing slogans and tend to stay on the sites where conversations between real people happen. For marketers who want to engage consumers with interactive and genuine material, user-generated content is a good... Read More