Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase from finally hitting the publish button. Immediately our marketing brains turn to what’s next. The next piece of content moves through the editorial process, and you’re back to the publish button. While consistency is a crucial ingredient for successful brands, it’s not the only necessity determining success. Distribution is just as important yet, often overlooked…