Social media is now a search engine. Social media platforms began as places for connecting with friends and family. Today, it’s evolved into something much different. People spend an average of 65 minutes daily scrolling on social media platforms. That’s 7.5 hours a week. People are no longer using social media just to connect with friends and family. They also use it to seek out brands, new products, and influencers. This is social search, the…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand…
User-generated content ads outperform conventional ads on the same topic by 20-50%. Why? The psychology behind social proof. People are…
Social commerce is taking over social media feeds – so much you may have noticed brands increasingly repurpose user-generated content. It’s the new mom sharing her favorite crib mattress, an employee excitedly talking about their new promotion, or a travel influencer at a fancy hotel with #sponsored in their caption. From professional influencers to people unknowingly partaking in social commerce—it’s the current state of social media. As it turns out, it’s exactly what people are looking…
What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand.…
What are some of the biggest brands in their industry doing to get attention? The attention economy is in full…
How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is challenging. The complexity of proving ROI grows as a marketing organization becomes more robust. Prospects can enter a funnel from almost countless sources, and being able to map that journey is a battle unto itself. Don’t let the challenge of attribution make proving…
Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand…
Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole point of marketing is to stand out from the competition and attract the right buyers. But, it’s dangerously easy to get caught up in the same tactics…
All influencers are creators, but not all creators are influencers. Confused yet? You’re not the only one. Our latest research…
Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase…
