Author

Eva Gutierrez

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Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase from finally hitting the publish button. Immediately our marketing brains turn to what’s next. The next piece of content moves through the editorial process, and you’re back to the publish button. While consistency is a crucial ingredient for successful brands, it’s not the only necessity determining success. Distribution is just as important yet, often overlooked…

In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key performance indicator (KPI) rising in importance. When we asked marketers what KPI is the most important to their role, for the first time, engagement was nearly tied with return on investment (ROI) for the top spot. Engagement won by only 1%, as reported in our State of User-Generated Content report. Take a look at the…

TINT logo next to a phone displaying an image of shoes

Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.

COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the necessity of online stores, to say online shopping wasn’t already on the rise would be an oversight. In 2018, Shopify saw $1.5 billion in sales during the Thanksgiving shopping period from Black Friday to Cyber Monday. One year later, they broke that record with $2.9 billion in worldwide sales in 2019 during Black Friday and…