The user-generated content customer journey is built on excitement. First, the excitement of discovering a product. Then, the excitement of…
With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that…
Few could have predicted the way online creatives, social media, and digital platforms would combine to create a new marketplace…
Every great marketer can agree on one thing: stories sell. People don’t buy products, they buy the stories behind the…
Instagram is the top social network for social commerce. More and more consumers are starting their product discovery journey by…
Social media giants like Facebook and Snapchat have realized they no longer need the middleman to get products sold. The…
People are feeling stir-crazy. Many consumers, after a year of being stuck at home, are awaiting the green light from…
To find inspiration for the best travel campaign ideas, we need to look no further than the recent past. Yes,…
What are the rules for reposting content on Instagram? That’s a common question asked by marketers of all stripes and…
Marketing has always been visual. It started with master marketers like Joe Ades in the street using storytelling and visuals…
Early Adopters may be the key to marketing a safe return. Hotels, restaurants, clubs, museums, and similar businesses have found…
Destination marketers have faced massive challenges during the COVID-19 pandemic. When countries around the world asked their citizens to go…