How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is challenging. The complexity of proving ROI grows as a marketing organization becomes more robust. Prospects can enter a funnel from almost countless sources, and being able to map that journey is a battle unto itself. Don’t let the challenge of attribution make proving…
Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own…
One scroll through social media and it’s clear that user-generated content has taken over the feed. Consumers love seeing brand…
Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole point of marketing is to stand out from the competition and attract the right buyers. But, it’s dangerously easy to get caught up in the same tactics…
All influencers are creators, but not all creators are influencers. Confused yet? You’re not the only one. Our latest research…
Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase…
Welcome to the world of the Influencer 2022. Things have changed, and there are new types of influencers on the horizon. Celebrity endorsement was once the “it” thing. Brands like Coca-Cola thrived off these partnerships, and they worked. Actors, musicians, athletes, and celebrities of all stripes fought to get those brand deals. Fans were quick to consume cereal, beverages, and content that featured their favorite star. When social became part of our everyday lives, a new type…
Marketers are struggling—and this isn’t breaking news. In 2020, the biggest challenges for marketers were time and team size, likely…
In recent years, an engaged audience was overwhelmingly the top goal for marketers. In 2021, however, there’s a new key…
Every year, marketers have new trends, new platforms, and new expectations that they need to stay on top of…or risk getting left in the dust. Thankfully, we’ve got you covered. Every year, we conduct our own research to discover the must-know consumer trends and marketing themes, both as related to UGC and not. Then, we report our findings, predictions, and tips in the State of User-Generated Content report and throughout our blog. From marketer’s number…
Remember back when UGC was a good idea? These days, it’s much more than that. It’s a must-have. In 2022, consumers practically demand it, not to mention, it solves marketers’ biggest challenges. Here are the 5 consumer trends making UGC non-optional, according to research conducted by TINT and reported in our State of User-Generated Content report 2022.
COVID-19 isn’t the only reason that commerce has moved in the direction of online shopping. While the pandemic increased the…
