Category

Marketing

Category

What makes buyers click the purchase button? Your buyers are always looking out for reasons they shouldn’t trust your brand. It’s because people have a natural aversion to loss. Loss aversion motivates buyers to compare similar products and spend time thinking about each purchase.  People are more informed than ever before. They have a better understanding of marketing strategies and aren’t easily swayed into purchases. Sixty-nine percent of online shopping carts are abandoned—and even more…

There’s a lot happening in the world of marketing in 2023. Gear up for this year’s marketing trends and predictions! As technology continues to evolve and consumer behavior shifts, marketers will need to stay on their toes to keep up with the latest trends and developments. Here are a few predictions we can expect to see in the world of marketing in 2023 – based on our annual State of User-Generated Content Report. In 2020, we…

Ninety-three percent of marketers partake in influencer marketing. They’re not only using their ad budget for sponsored posts. With 62% of consumers surveyed saying they’re more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by the brand — sponsored content is just the tip of the influencer iceberg. Influencer marketing feeds into your macro marketing strategy by giving you exactly what you…

Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There…

Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns accelerated the adoption of technology, social platforms, delivery systems, and content channels. There were significant shifts in social user bases: boomers started their Instagram journey, Millennials invaded…

Collage of Social Media Week happy hour photos

Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers, and new friends. Thanks for coming to the happy hour, stopping by the booth, listening to our session, and making great recommendations for dinner. Here are some of…