What are some of the biggest brands in their industry doing to get attention? The attention economy is in full swing, with marketers like Gary Vee explaining, “Find the attention, bring value, and then everything else clicks.” But, how do you get attention when the average person scrolls the equivalent distance of summiting Mt. Everest every 20 days? Patagonia, Liquid Death, Spotify, and other household names have figured out the science behind marketing for attention…
How to prove marketing ROI is an age-old problem. Technology is supposed to make attribution easier, but for many professionals, choosing the right tool or technique to make the jobs easier is challenging. The complexity of proving ROI grows as a marketing organization becomes more robust. Prospects can…
There’s a lot happening in the world of marketing in 2023. Gear up for this year’s marketing trends and predictions! As technology continues to evolve and consumer behavior shifts, marketers will need to stay on their toes to keep up with the latest trends and developments. Here are…
Jay Abraham is a famous name in the marketing world. He’s one of the OG’s of the space and he’s not shy about sharing his secret to success. It’s simple: stop looking at what everybody in your industry is doing and instead look outside of it. The whole point of marketing is to stand out from the competition and attract the right buyers. But, it’s dangerously easy to get caught up in the same tactics…
Just because your content calendar is filled to the brim doesn’t mean your content strategy will get an ROI. In fact, TINT’s 2023 State of Social & User-Generated Content report revealed that 82% of marketers admitted they don’t always measure the performance of their content across marketing channels.…
Ninety-three percent of marketers partake in influencer marketing. They’re not only using their ad budget for sponsored posts. With 62% of consumers surveyed saying they’re more likely to click on content like ads, websites, social posts, or emails, that feature customer photos rather than an image created by…
Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There are new technologies to learn. Highly publicized event failures have been the subject of speculation, discussion, and streaming documentaries (Fyrefest or Astroworld, anyone?). This is exacerbated by…
Creating great content is hard work. Ideation, outlines, writing, filming, editing—it’s a process before you get that little dopamine increase from finally hitting the publish button. Immediately our marketing brains turn to what’s next. The next piece of content moves through the editorial process, and you’re back to…
Event Marketing with a Social Commerce Mindset was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here. Even before the pandemic, much of the buyer’s journey had found its way online. The COVID lockdowns…
Authenticity is in. Here’s what the rising popularity of the Anti-Instagram app BeReal means for marketers.
Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers, and new friends. Thanks for coming to the happy hour, stopping by the booth, listening to our session, and making great recommendations for dinner. Here are some of…
“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into the spotlight as consumers (stuck at home) were forced to occupy their time with gaming becoming a popular diversion. As the world reopens, we expect a new generation…
