The world has shifted, accelerating the need for a new generation of marketing specializations. eCommerce was already heavily influenced by social media, but as more and more users spend an increasing amount of time out of stores and in digital spaces, retailers worldwide will start to recruit for a role we call the “Social Commerce Specialist”. Social Commerce Specialists are different from the social sellers that already exist in many eCommerce operations. Social sellers are…
In a short time, the world has changed how we look for things. Languages have a fixed number of words – and we try to describe the world around us with the commonly used words and phrases that we know. What we see often cannot be easily described…
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make or break the decision to purchase a new car, eat at a particular restaurant or sign on for an enterprise software solution. And with social interactions happening more…
It is time for a Monday Afternoon Pick-Me-Up! Team TINT is hosting an open drop-in coffee chat. Join our customer success team for a conversation around social media, messaging, and best practices as your team works to adjust to the new paradigm. We’ll let the talk flow, but here are the signposts that will guide the conversation. Roadmap: Where are we? – A quick check-in and overview of where people have landed. Reactive marketing – To…
TikTok is the platform for Gen Z. And if you have a product that appeals to a younger audience, you’re missing out by not having a presence on this social network. Recently, the floodgates were opened for paid advertising on TikTok, so sponsored ads are being served in…
Social media has changed the way we do a lot of things, but none more so than travel. Gone are the days of flicking through a travel brochure. Now, travelers turn to their favorite influencers for destination research, tap into reviews to choose accommodations, and research things to…
Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want a slice of the sales. One study from Shopify analyzed well over 500,000 orders that came as a result of social traffic, showing the booming state of social commerce today – and the trend is only set to increase. With general ecommerce sales growing at a rate of 23% year-on-year, brands are having to get…
Starting today, using the TINT platform, brands can embed TikTok videos on their website or physical displays. In case you haven’t heard, the loudest and most influential conversations are happening on TikTok, and Gen Z (90 million strong in the U.S. alone!) is driving it. Our customers have…
More shoppers than ever are turning to social media for product inspiration. Features like shoppable posts and the ability to link directly to product pages from Stories means online stores are seeing more consumers than ever buying through social. But just because people can shop from social posts,…
ROI is a tricky thing to track, but it can do wonders for your business if you know who’s buying what from where. While many marketers still struggle to get to grips with measuring ROI from social media, it doesn’t have to be overwhelming and complicated. Increasing the ROI of your activity on social media can help drive engagement, sales, and revenue this year. Putting it on the backburner might mean you’re missing out on…
The place brands commonly repurpose user-generated content (UGC) is, naturally, social media. After all, social platforms are the places UGC is born. However, there is a whole world of possibilities beyond social media, both online and offline, where UGC can shine as a powerful content and storytelling vehicle.…
