The 2018 User Generated Content Marketing Report

TINT has just released ‘The 2018 User Generated Content Marketing Report‘ and the findings will blow your mind. The study examines the role of user-generated content within… Read More

12 Overlooked But Powerful Content Curation Tools

Creating fresh, hot content that keeps consumers clamoring for more isn’t easy. In fact, it’s incredibly difficult. In a Content Marketing Trends Survey, More than… Read More

How Self-Deprecating Advertising Creates More Meaningful Consumer-Brand Connections

Being able to laugh at ourselves is a tricky trait to nurture, but it helps people connect with us more – and it’s the same… Read More

How Do I Get More Content For My Employee Advocacy Campaign?

This is Part 4 of a 4 part series about increasing employee engagement on social media. Check out the first 3 articles to learn 1)… Read More

13 Powerful Social Media Marketing Tools For Enterprise-Level Companies

Over the past decade, social has risen above all other marketing tactics to find a comfortable home in every aspect of business, including tech support,… Read More

The Untold Love Story Between Brand Engagement and Earned Media Marketing

Love is… Creating a connection that runs deeper than small talk. Finding someone or something that believes in you and that you believe in. Finding… Read More

11 Holiday Marketing Campaigns That Nailed It And Why They Work

It’s beginning to look a lot like Christmas, which means it’s time to start thinking about how you and your brand will celebrate in style.… Read More

Social Media ROI: 6 Clever Ways To Drive New Revenue With Social Media Content

Fun fact: 93% of customers expect companies to have a presence on social media. Which is great, because most companies are on at least one… Read More

A Beginner’s Guide To Repurposing Earned Media For Your Content Marketing Strategy

Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead,… Read More

4 Ways Your Organization Benefits From Employee Advocacy on Social Media

This is Part 3 of a 4 part series about increasing employee engagement on social media. Subscribe to get next week’s final installment – “How… Read More

Launch Your Employee Advocacy Strategy

This is Part 2 of a 4 part series about increasing employee engagement on social media. Subscribe to get next weeks post – “How your… Read More

From One CMO to Another: Leverage User Generated Content

As an experienced marketing leader for the past 21 years, I’ve seen marketing go from direct mail to web to email to social and all the… Read More