This is the story of a how one boy, his parents, and a tiny non profit with no full-time employees can capture global attention. #WearYellowforSeth
“But I’m too small to use social media.” “If only I had more followers, my business could use social media more effectively” “I don’t have any followers – how do I get more followers? I need more followers.” The truth? You don’t need followers for success on Social…
Convincing sponsors to fund you and your event/campaign/organization can be a delicate dance. They want to support you and your cause, and they want to get something (usually recognition and a little associated advertising) in return. With the rise of social media, nonprofits and event organizers have a new powerful tool to give sponsors the recognition and involvement they are looking for. Here are six social media strategies you can use to boost revenue from sponsors…
The hashtag arose in 2007 as a way to categorize and “tag” tweets. It slowly gained traction, until 2009 or ‘10 when suddenly hashtags (and their users) went rogue. These errant tweeters took hashtags from their good and purposeful tagging function, and changed them into something terrible – a form of parenthetical commentary on the rest of the tweet.
In an effort to attract top talent, recruiters have turned to social media to attract prospective employees. According to a recent survey, 73% of recruiters have signed a candidate they initially found through social media. LinkedIn is the favorite platform among recruiters, with 79% of talent departments using…
The beauty of Legere’s strategy lies in its relative simplicity. Don’t just be a human; be yourself. So what if you’re a little – or a lot – rough around the edges? Chances are your target audience is, too, and will love you all the more for that. And be a part of the conversation. Listen. Worry about what you’re saying, not how you should be saying it. After all, the things that enrage are frequently also the things that engage.
Consumers are wary of marketing slogans and tend to stay on the sites where conversations between real people happen. For marketers who want to engage consumers with interactive and genuine material, user-generated content is a good solution.
The shift from web to mobile consumption on Youtube has changed the way brands see Youtube mobile advertising. Read more about how any why.
4 simple tips on how to increase sales with social media channels. Build Relationships, Seek Trends, Solve Problems, Recognize Opportunities.