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Muriel MacDonald

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Convincing sponsors to fund you and your event/campaign/organization can be a delicate dance. They want to support you and your cause, and they want to get something (usually recognition and a little associated advertising) in return. With the rise of social media, nonprofits and event organizers have a new powerful tool to give sponsors the recognition and involvement they are looking for. Here are six social media strategies you can use to boost revenue from sponsors…

2014 was a big year for social media and activism: from pro-democracy demonstrations in Hong Kong, to raising $100 million for ALS research, to providing a stomping ground for nascent conversations about race and police brutality, the range of social media’s involvement in good causes has grown. But. For every stirring story of activism organized on Twitter, there is an equally un-stirring story about hashtags that don’t do anything. Except to make us feel like we’re doing something. “Hashtag Activism” – it’s a phrase reserved for ineffective, vaguely narcissistic Twitter do-gooding.

Its not news that banner ads have become a poor investment. Modern day banner ads have a click rate of less than .1% (or 1 in 1000 people) which means you are more likely to complete NAVY SEAL training than click a banner ad. What’s worse, a small percentage of internet users (about 8%) do 85% of that clicking – and those humans (or bots) probably aren’t the high quality traffic you’re looking for.

The hashtag arose in 2007 as a way to categorize and “tag” tweets. It slowly gained traction, until 2009 or ‘10 when suddenly hashtags (and their users) went rogue. These errant tweeters took hashtags from their good and purposeful tagging function, and changed them into something terrible – a form of parenthetical commentary on the rest of the tweet.