Everything you need to get started with UGC.
Black Friday until Christmas Eve is often the golden season for eCommerce operators. Year over year, online holiday spending has increased by almost 20% with Black Friday and Cyber Monday alone accounting for $14.1 billion in eCommerce revenue. Seasonal fluctuations will always be part of the shopping experience, but the best retailers are seeking innovative ways to maintain the boom post-holiday. We turn to Ashley Hilton, Sales Enablement Director at SearchSpring; and S David Ramirez,…
November would have normally found the Team TINT traveling to Kansas City and Raleigh to participate in the Internet Summit and KC Digital Summit. (It is also an excuse for us to consume copious amounts of BBQ in both locals.) This year, we’re connecting with our friends, colleagues,…
The global COVID-19 crisis has significantly changed the dynamics of marketing and content creation, highlighting the importance of user-generated content. In many cases it has provided the opportunity for marketers to re-evaluate content strategies and adapt to remote content creation. The following are 5 lessons learned doing content…
For eCommerce store it’s risky to rely on one traffic source and optimizing your conversion rates for each traffic source is an important ongoing activity. Although Google’s traffic can be one of the highest converting sources for online purchases, it’s essential to spread your conversions across several channels. This is one highly effective way to balance risk. If organic traffic goes down, your social traffic or paid ads are still working. You can rely on…
Business travelers have a reputation for efficiency; get in, get out, and get on with their lives. But, bleisure, and bleisure marketing, may be the saving grace of the travel and tourism industry. Business travel is the first thing to recover after a major global shift. Destinations, venues,…
Your Guide to Sizes and Dimensions For Every Type of Social Ad There are a lot of options for social media ad sizes these days. When we say a lot, we genuinely mean a lot. To name a few networks, advertisers can find their audiences through: Facebook ads…
Social media is always changing; and your social strategy should too. Performing a social media audit will validate any marketing plan and social media strategy. There are many different audit formats out there, but whatever process you choose should be simple, replicable, and consistently produce insights. Wondering why your social media efforts aren’t producing the results you wanted? Maybe it’s time to take a fresh look at your social media strategy by compiling data and…
The search for the first-ever Chief Meme Officer has begun! Bud Light Seltzer recently announced this new role with a dedicated microsite and a lot of fan fare. Memes engage, entertain and make a point instantaneously. The term “meme” was coined by the evolutionary biologist Richard Dawkins well…
I’m out of order? You’re out of order. This whole trial’s out of order! Sorry, we may have gotten slightly carried away there. There are lots of Dos and Don’ts behind UGC Licensing and Copyright. But no one likes getting sued. Like, ever. Which is why it’s really…
You did it! You found an amazing photo of your product or service on Instagram. As a responsible marketer you reach out, contact the content creator, and ask for permission to use the picture. There are a few people in the photo. Do you need permission from everyone? This blog is provided for general informational purposes only. We always recommend consulting qualified legal counsel if you have questions about your specific use case. The Right…
COVID has devastated the hotel industry but, in many parts of the world, things are slowly moving towards a safe return to business. We’ve found five tactics to drive hotel marketing during COVID. To establish these elements, our content team visited several hotels on the historic San Antonio…
Hashtags and hashtag campaigns didn’t die. They just aren’t being used correctly. Starting organically, hashtags mixed with user-generated content seamlessly until marketers started (as we always do) to try to turn hashtags into conversions. Organic hashtags turned into obviously sponsored tags and hashtag campaigns that deterred social media…
