How they did it
Unite teams to improve campaigns
Before using Hootsuite, social media was very scattered because each department operated as an independent entity. Lack of cross-collaboration affects student daily life and their ability to receive great digital customer service. For example, if a student reaches out to GSU on Twitter, they might not consider all of the people and departments required as contributors to respond properly. Coniglio is changing all that, with the help of Hootsuite, by adding all customer-facing departments into one centralized platform.One of the great things about Hootsuite—and why I love the platform—is the workflow. Instead of everyone operating independently, we can all work together to improve the overall experience.
“One of the great things about Hootsuite—and why I love the platform—is the workflow. Instead of everyone operating independently, we can all work together to improve the overall experience.”- Terry Coniglio:
This challenge trickled down into campaigns and events, such as Homecoming. In an effort to bring all colleges, campuses, departments, and students together, Coniglio chose the hashtag #GSUnited for the 2015 Homecoming. The hashtag is simple and it connected with people emotionally.
Prior to launch, she got buy-in and promise of support from other departments such as the athletics department and student influencers. Having their support meant greater promotion and more students aware of #GSUnited. Using Hootsuite listening streams, she found great shareable content to help engage students and build momentum for the event.
Boost engagement both online and offline
With students sharing Homecoming #GSUnited selfies and content, Coniglio wanted to showcase it all and keep school spirit high. To add a digital social dimension to marquee events, GSU turned to theTINT and Hootsuite app integration.
“Everyone loves their 15 minutes of fame,” Coniglio says. “We had hundreds of people Tweeting us—all of which was displayed on the homecoming website through the integration—it was wildly successful. The TINT app has a great monitoring system in the backend for pre-publishing.”
With one click, Coniglio could send content from Hootsuite to TINT, pushing her moderated content directly to the homecoming website. Using Hootsuite listening streams she followed general conversations to find any related content that might not have included #GSUnited. “The TINT app in Hootsuite is easy to use and allows us to share more vibrant content,” Terry Coniglio says.
“I’ve been using both TINT and Hootsuite for a few years now and was excited to hear about their partnership. When a new campaign is just starting out, users might not know what the hashtag is or they forget it. We were able to follow the general conversations in Hootsuite and populate our TINT feed with posts that didn’t use the campaign hashtag but were on topic.”