Author

Tim Sae Koo

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Though I do not have any children yet, this is the best analogy I can share with you to explain why I knew it was time to let TINT go and be acquired by the amazing folks at Filestack. Imagine you go about life living within the confines of a safe routine, even a boring one at times. Then you are given an opportunity to ‘create and raise’ a child in hopes that they will grow…

The modern customer journey is much more complicated due to how many channels marketers need to engage their customers on. Marketers continually share their challenge on needing to create more quality content with limited time and budget. On top of that, branded, staged content don’t resonate with the new generation of consumers due to the questionable credibility from all the advertising noise today. Learn how to tap into the wealth of authentic social proof content on…

In 2017, I’ve been traveling a lot to explore various countries and learning new skills. Whether it was going to Australia to trek some the mountains of Tasmania or flying to Colombia to learn 30 hours of salsa dancing, I’ve become a digital nomad to satiate my wanderlust. One problem though: last month, I realized my travel bag wore down, and I was in the market of purchasing a new bag. My one caveat: this new bag…

TINT operates in a crowded space. Last I counted, we have around 24 competitors—a majority indirect and newly launched. I rarely pay attention to them, so that I am not distracted or tempted to copycat. But when our company looked to me for answers on how we could differentiate from the noise, we could take one of two paths: Raise millions of dollars from VCs and approach the market as winner-take-all. Dig into competitor data to…