Thank you for joining us at Social Media Week 2022. It was great to connect with old colleagues, partners, customers, and new friends. Thanks for coming to the happy hour, stopping by the booth, listening to our session, and making great recommendations for dinner. Here are some of our favorite photos from the event, including some shared by you. Can’t wait to continue the conversation? Want to see more of TINT? Get a demo today.
Organizations around the world are starting to implement company-wide employee advocacy (EA) and employee-generated content (EGC) programs. But even the…
Travel Brands are recommended to focus on communicating trust and confidence as industries rebuild post-lockdown. New research stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a “next normal” in a world where social media adoption and consumer expectations have increased exponentially. The report, produced by travel research authority PhocusWire in partnership with TINT, finds that many brands…
Micro-influencers are a unique breed of content creators. They speak directly to a smaller fan base, niche audiences that have…
Employee-powered marketing democratizes the content creation process and turns every member of staff into an internal influencer. There are a variety of names: employee advocacy social program, employee-powered marketing, employee-driven communications, but all of them fall under the umbrella of Employee-Generated Content (EGC) EGC and employee-powered marketing are new territories for many marketing and communications professionals. Let’s dig into some frequently asked questions about the strategy. What is Employee-Powered Marketing? Employee-Powered Marketing is a strategy…
There are lots of 2021 trends reports out there. We’ve reviewed fifteen of the world’s top reports to create a meta-analysis of global trends affecting marketing and communications professionals. Top 7 Identified 2021 Trends in Digital Marketing The New Brand Loyalty Corporate Responsibility and Solidarity Spending Better Storytelling, Better Insights Accelerated Pace of Change New Channels for Media Consumption Gaming is Golden Low-Code / No-Code is Hot The New Brand Loyalty “Building new ways of…