The FTC’s New Rule on Fake Reviews and Testimonials: What Marketers Need to Know The Federal Trade Commission (FTC) introduced a new rule (16 CFR Part 465) targeting fake reviews and testimonials, marking a significant milestone in its ongoing battle against deceptive marketing practices. The rule addresses fake or false consumer reviews, testimonials, and related deceptive practices that have become increasingly prevalent as more shoppers buy online rather than in stores. This rule arrives at…
How to Ask for a Review Customer reviews are more crucial than ever, but many marketers don’t know the proper…
Graduations celebrate the culmination of academic progress. They are more than events; they’re opportunities for communities to gather and participate…
Each year begins with our event technology and social trends to watch. This year, technology is driving most of the conversation. Events are implementing artificial intelligence, owned communities, and advanced placemaking techniques to give themselves a competitive edge. We’re tracking six 2024 event trends impacting B2B and B2C activations worldwide. Artificial Intelligence It should be no surprise that Artificial Intelligence is one of the top trends to watch in 2024. It has been a hot…
You are tuning in to the community powered marketing revolution already in progress; welcome to the 2024 Big List of…
As published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Designed especially with a…
Events are content-generating machines. People love to share photos, videos, and text about their event experiences. But, encouraging pre-event social engagement can be a challenge. Here are 6 Ideas to Drive Pre-Event Social Engagement. See You At The Show Imagine a world where every attendee, vendor, performer, and volunteer posts about your event months before the doors open. This is within reach if you proactively ask for participation. Don’t wait until people are at your…
As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy…
Social displays are powerful tools to drive engagement, improve participation, and build connections with your audience. But, the savviest event…
This is an interview with Cyle Perez, Director of Public Relations at San Antonio Zoo. The transcript has been edited for brevity and clarity. Download your copy of the 2023 State of Social & User-Generated Content. David Ramirez Let’s start off with who you are, what you do, and where you do it. Cyle Perez My name is Cyle Perez. I am the Director of Public Relations at San Antonio Zoo. In that falls all…
Year after year user-generated content continues to prove itself as one of the most powerful tools in a marketer’s arsenal.…
Event planning cycles start early, and busy event organizers are looking toward the event trends that will capture attendees’ imaginations…
