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David Ramirez

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Each year begins with our event technology and social trends to watch. This year, technology is driving most of the conversation. Events are implementing artificial intelligence, owned communities, and advanced placemaking techniques to give themselves a competitive edge.  We’re tracking six 2024 event trends impacting B2B and B2C activations worldwide. Artificial Intelligence It should be no surprise that Artificial Intelligence is one of the top trends to watch in 2024. It has been a hot…

Events are content-generating machines. People love to share photos, videos, and text about their event experiences. But, encouraging pre-event social engagement can be a challenge. Here are 6 Ideas to Drive Pre-Event Social Engagement.  See You At The Show Imagine a world where every attendee, vendor, performer, and volunteer posts about your event months before the doors open. This is within reach if you proactively ask for participation. Don’t wait until people are at your…

This is an interview with Cyle Perez, Director of Public Relations at San Antonio Zoo. The transcript has been edited for brevity and clarity. Download your copy of the 2023 State of Social & User-Generated Content.  David Ramirez Let’s start off with who you are, what you do, and where you do it. Cyle Perez My name is Cyle Perez. I am the Director of Public Relations at San Antonio Zoo. In that falls all…

Don’t Be Afraid of Gen Z was originally published in the International Festivals & Events Association’s “ie: the business of international events” magazine. Read the latest issue of IE here.  Every event organization is feeling the pinch. The pandemic started a tectonic shakeup of the events industry. There are new technologies to learn. Highly publicized event failures have been the subject of speculation, discussion, and streaming documentaries (Fyrefest or Astroworld, anyone?). This is exacerbated by…