6 Takeaways from FTC’s Influencer Disclosure Guidelines

The Federal Trade Commission (FTC) has released Influencer Disclosure Guidelines to provide an ethical and legal roadmap for social media personalities. The FTC is an… Read More

Facebook News and what it means for marketers

Facebook began a rolling launch of the new Facebook News product designed to provide people with information that is “deeply-reported and well-sourced.” The press release… Read More

Assemble the Perfect Special Events Social Team

Major special events drive engagement on social media. Attendees, vendors, sponsors, and other participants are almost single-mindedly focused on the event. They’re taking photos, sharing… Read More

Five takeaways from Tide’s #LaundryNight Campaign

Tide’s #LaundryNight advertising campaign has owned media across wires and wifi. Rarely do we see an awareness campaign engage such a multitude of audiences across… Read More

C.C.P.A. – A Primer

The California Consumer Privacy Act (CCPA) is slated to take effect on January 1, 2020. Brands and agencies are calling it the GDPR of the… Read More

Facebook Dating Launches in the US

Facebook Dating has launched in a move that has the internet buzzing. The Associated Press reports that interactions of Facebook Dating had already been released in… Read More

11 Mobile Apps Event Marketers Can’t Live Without

It is conference seasons, but event marketers work throughout the year to ideate, design, and create amazing events. Event marketers are always on the run,… Read More

How to Create An Event Hashtag

How Do I Create a Hashtag Contest? To create a successful hashtag contest on Instagram or another social channel, you need to generate a unique… Read More

5 Ways to Make Food More Hashtagable

Small changes can make big differences! A study from faculty at the University of Hong Kong analyzed top influencers to find commonalities in their most… Read More

Social Content Weighting Strategy

Almost everyone has that friend who sells a network marketing product and has filled their social accounts to the brim with sales materials. As you… Read More

Can I reuse a hashtag?

We’ve all been there. You’ve spent time brainstorming, testing, and designing the perfect hashtag. Then you start researching. Suddenly, you find that your hashtag is… Read More

Picking the Perfect Customer Reviews

Consumer reviews are a powerful way to drive purchase decisions. They are particularly effective in motivating prospects that are already considering your product. However, selecting… Read More