As an event marketer, you know the struggle of creating compelling content for multiple channels to entice people to buy tickets, sponsor, volunteer, or participate in your event. Filling a content calendar with meaningful messaging that resonates with your audience can be challenging. When it comes to content marketing for events, many marketers usually start with save-the-dates, press releases, guest announcements, and “buy now” posts. However, there are other types of content that you should…
