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User Generated Content (UGC) in marketing strategies is on the rise. Brands have realized how valuable it is to use genuine images shared on social media by real-life customers. With this shift has come a host of legal questions: when is it ok to use an image shared to social media? When does a brand need to get permission to use the photo? And from whom?

Growth Marketing Experiments with Jason Hitchcock: They say that corporate communications basically come in two forms. You have your public facing, like here are the product announcements that the market needs to know about and then there’s the other type where it’s a peek behind the curtain and it’s like, “Come in and have tea with us.” I feel like this podcast is that version.