Getting ahead of the game is all about trying new things. When it comes to social media, experimenting is the best way to figure out what works for you and what doesn’t. As long as you’re always testing, you’re always moving forward. We spent a whole week researching the best experiments in social media, drawing from our own personal experiences to experiments that have been shared by other influencers and brands. Here are some of…
In this week’s installment of the Trending 7, we’re bringing you a cool case study on Instagram Stories, a cuttingly real comic strip from the Marketoonist, and the chance for you to get involved in Facebook’s annual Awards ceremony. The 2017 Facebook Awards Are Now Accepting Entries Facebook…
We’re all about brand identity and social media marketing this week as we bring you the latest stories about influencer marketing, brand ambassador programs, and Instagram advertising. It’s time for the annual Shorty Awards, too, where brands pick up prizes for having the most innovative social media campaigns.…
First impressions are important. Think about when you land on a website, what’s the first thing you do? I’m willing to bet you scroll around to take it all in visually. Visual is the key word here, and it’s why images are so important. Source People remember 80% of what they see and only 20% of the stuff they read – so you can see just how important they are. Oh, and did we mention…
When marketers think about user-generated content (UGC), their minds often go to Instagram posts highlighting how much people love Starbucks or photos of real customers wearing a brand’s clothing. Whether it’s to provide context around a particular product or to building awareness around a brand’s mission, consumer focused…
Apple is one of the most recognizable brands in the world. That shiny, half-eaten apple is known across the globe for its innovative marketing campaigns, its state-of-the-art products, and its cult-like following. So just how did Apple manage to get such a loyal user base? Let’s take it…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Why Consistency In Content Creation is So Important: An Interview With the858 Summary: With the sheer volume of content that gets put out every day, a lot of marketers get disheartened…
With the new year underway, content marketers are in a frenzy to create fresh, unique content that captures audiences, drives brand engagement and closes deals. The amount a pressure marketers face at large continues to grow as new social media channels pop up and added pressure to diversify…
In 1970, consumers were hit with 500 advertisements per day. In 2017, that number is expected to hit at least 5,000 per day. Bombardment with branded content causes consumers to block out brand messages in search for more authentic content. Over 92% of consumers trust recommendations from peers and other…
211 million pieces of content are published every single minute. Let that sink in for a moment. Are you shocked? Or not surprised at all? With the explosion of social media platforms and the booming blogging trend, it’s not really any wonder at all that so much content is being churned out every single day. Image source But does this get you excited or make you think “what’s the point?” A lot of brands fall…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Marketing With Virtual Assistants…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Here’s An Ad That…
