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Why People Suck at Content Marketing | Social Studies Podcast

No matter what industry you look at, there is a type of content that works for them. Content Marketing is hot right now - so… Read More

Strategy and Relationships in the World of SaaS

SaaS (Software as a Service) is often deemed as the holy grail of scalable business. Some SaaS tools function with zero outbound marketing and zero… Read More

Content Marketing: Don’t Sell Your Brand, Tell Your Story

Content marketing has emerged as a powerful medium in the digital age; a way for brands to tell their stories - to build trust and… Read More

Nothing But Brilliant: LightSail Marketing

Danielle Fong of LightSail Energy gets thought leadership right. Here are 3 things she has done to establish herself as a thought leader that you… Read More

#LeanInTogether: A Campaign Built on Partnerships

Raising awareness is something social media was practically designed to do. Its impact on social change can be debated – but its ability to spread… Read More

Nothing But Brilliant: Poo~Pourri Marketing

This is the second post in a weekly series on products with unexpectedly amazing marketing. Click here to check out the first post in the series,… Read More

#LeanInTogether Hashtag Campaign

LeanIn.org is running a hashtag campaign to encourage men to join in the fight for equality. #LeanInTogether. Read More

HR and Social Media: Employee Generated Content matters

Employee Generated Content (EGC) is the biggest HR strategy that most companies overlook. Give your employees the social media tools to share their knowledge and… Read More

Nothing But Brilliant: Nest Labs Marketing

This post is the first in a weekly series on products with unexpectedly amazing marketing. Subscribe to this series in the top right corner of the page. The… Read More

Case Study: #TINT4GOOD Hashtag Contest

TINT recently partnered with TechSoup, a global organization dedicated to helping nonprofits access the technology they need to operate at their full potential. Together, we’ll be… Read More

How to Pitch Your Guest Blog

Guest blogging is an important piece of the content marketing arsenal. Here's how you can write your pitch to make sure editors say "YES." Read More

No followers? No problem: A small business guide to social media

“But I’m too small to use social media.” “If only I had more followers, my business could use social media more effectively” “I don’t have… Read More