What do a car salesman and your ex have in common? Chances are, they’re probably not your go-to list of people to trust. And do you know what other group of people don’t fill us with trust? Marketers. There I said it. Image source For years, marketers have created highly-crafted campaigns that have one aim: to sell. As consumers, we know that this is their main aim, which is why we tend to be skeptical…
On January 1, 2017, I challenged our TINT team with a bet. It was a simple one. If our team could hit our $7.5m revenue goal by Dec 31, 2017, I would get a tattoo of our TINT logo (location TBD and most likely I will have a location list…
Ever wondered why the Kardashians are such a global phenomenon? If you’ve ever stopped to consider how they’ve achieved worldwide fame without a single skill or talent between them, you’re not alone. But, you see, the Kardashians do have a skill. They have a very important skill in…
Have you ever avoided a restaurant because it was empty? Have you ever rushed to see a movie because everyone was talking about it, even if it wasn’t a genre you’d usually go for? If you answered yes, you’re not alone. And the reason for that is because, as humans, we’re pack animals. Whether we realize it or not, our everyday decisions are influenced by those around us, regardless of whether that’s family or friends,…
The world of marketing and advertising is changing every day, with new tech, trends and best practices popping up all the time. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Brand Loyalty Summary:…
The Mad Men of New York was a coined phrase for the original advertising men that worked in and grew the original agencies, famous organizations including Ogilvy, Leo Burnett and DDB. The global ad agencies we know and love today grew out from the early fifties, when the…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Fashionistas Instagram Report: How and Why Fashion Brands Are Rocking It On Instagram Summary: For those in the world of fashion and clothing, Instagram is the tool to use. Why? It’s…
The world of advertising and marketing is constantly evolving, with new tech, trends and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. Why Marketing Campaigns Must…
Marketing is a constantly changing beast. One minute we’re told we should be using one marketing technique, and the next day we’re told that’s old news and we need to be doing something else. Look at the past century alone: we’ve seen TV commercials, radio, the internet email…
Ever wanted to see your face on the big screen at Wembley? You’re not alone! When we partnered up with Trigger Buzz at this year’s Capital Summertime Ball, we gave fans a chance to have their photos broadcast to millions of people across London, including across Wembley’s 1,500 screens. The Summertime Ball is Capital’s biggest event of the year, seeing more than 80,000 fans gather together to celebrate the latest music. So, when we were…
Instagram: it’s the platform for selfies and filtered, overly-curated shots, right? But when you consider that more that 95 million photos and videos are posted every single day on Instagram, it’s time to sit up and take notice – especially if you’re a fashion brand. Why? Instagram…
The advertising and marketing world is constantly evolving, with new tech, trends, and best practices popping up nearly every day. We’ve rounded up this week’s most compelling facts and insights so that you can stay in the know and ahead of the game. The Future of Smart Devices…
