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Two of the spots nominated for the 2019 Emmy for Outstanding Commercial are wonderful collections of UGC. There’s an explosion of brands leveraging UGC (user-generated content) and it’s no surprise given that people trust other people more than brand messages. In fact, the Nielsen Consumer Trust Index reports that 92 percent of consumers trust UGC more than they trust traditional advertising. Out of the five total nominees for this year’s Emmy awards, two ads for Apple created by…

User-Generated Content (UGC) is all about leveraging the best community content to build trust. The world’s top brands transform their customers into creators, brand ambassadors, and influencers; and now you can too. Wednesday, May 15 San Antonio Botanical Garden Select a session to fit your schedule: – – 10 am – 12 pm – – 2 pm – 4 pm Users create content for a variety of reasons: whether to share their experiences, build a…

We rely on testimonials in one form or another on a daily basis. Your friend tells you about a new flavor of LaCroix, and you order a pack on Amazon. Your coworker Slacks you about a tech newsletter she signed up for, so you subscribe. We’re curious to try new things because we try to improve ourselves and seek better outcomes. But new things can be risky, and outcomes are unpredictable. Testimonials from friends and…