Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own buying behavior. After ensuring that a product or service is up to your specification, you likely look for authentic ratings and reviews like testimonials and photos. People prioritize other people’s opinions before making a purchase. And these people don’t have to be friends or family members. People trust ratings and reviews from strangers and base…
The Basics on Creating Appealing Visual Content Visual Content is a large part of life, and it’s about to become…
Now In Canva, Your Best UGC The perfect content creation tool doesn’t exist? Well, we beg to differ. At TINT,…
“Esports” was a niche term and not to be confused with traditional sports, but the pandemic pushed the industry into the spotlight as consumers (stuck at home) were forced to occupy their time with gaming becoming a popular diversion. As the world reopens, we expect a new generation of gamers and their platforms to storm esports arenas to demand more digital engagement and virtual interaction. The shift of demand has many within the gaming industry…
With more people sharing their customer experiences on social media, user-generated content (UGC) is proving to be the insight that…
Instagram is the top social network for social commerce. More and more consumers are starting their product discovery journey by…
Social meets eCommerce in 2021. Rather than being an awareness and conversion tool, social has become a tandem requirement, with brands activating social tactics along every funnel phase. Social is no longer separate from eCommerce, social is eCommerce. The social platforms consumers have used to keep themselves entertained during months spent on lockdown at home are more than an entertainment tool. eCommerce retailers have emerged as the victors of 2020. People are more comfortable shopping…
Travel marketing is powered by creative ideas that keep locations and services top of mind throughout the year. These are…
The best part of user-generated content is that there’s usually a lot of it. Management of user-generated content is often…
User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC 2021 Report, a deep-dive into insights from top marketers across the globe. Download the State of UGC 2021 Report This year our findings demonstrate the importance of incorporating your customers’ voices as a core element of your marketing and brand strategy. Our research uncovered five critical themes using data from 5,000+ customers and perspectives from…
We are frequently asked, “Does paying for UGC make it more legal?” The idea of receiving beautiful, high-quality content for…
Brands have known the power of word-of-mouth marketing for years—the opinion of a family member, friend or colleague can make…
