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Are you part of the 80% of people who check ratings and reviews before making a purchase? Consider your own buying behavior. After ensuring that a product or service is up to your specification, you likely look for authentic ratings and reviews like testimonials and photos.  People prioritize other people’s opinions before making a purchase. And these people don’t have to be friends or family members. People trust ratings and reviews from strangers and base…

User-generated content (UGC) increases trust, engagement, and revenue – and it’s everywhere. We’re excited to present the State of UGC 2021 Report, a deep-dive into insights from top marketers across the globe.   Download the State of UGC 2021 Report This year our findings demonstrate the importance of incorporating your customers’ voices as a core element of your marketing and brand strategy. Our research uncovered five critical themes using data from 5,000+ customers and perspectives from…