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Amrit Singh

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Welcome to the 6th edition of TINT’s feature release! Our product team has been hard at work to build some of our most exciting features yet. Here’s what we’ve released this week! HUE Content Rights via DM TINTmix improvements HUE – A smarter way to discover and curate content HUE is a scalable content discovery technology that uses deep learning, image recognition, and audience insights to instantly pair brands with highly engaging content, eliminating the need…

Last week we learned how brands noticed higher conversion rates when using customer generated content in place of professional images in their paid ads. In fact, their customer generated content performed about 3x better than the stock content.  With a rising demand for new content, brands and marketers need a scalable way to source it all. Nowadays, creating professional images is expensive and time-consuming, but tapping into the massive firehose of Instagram or Twitter is…

We rely on testimonials in one form or another on a daily basis. Your friend tells you about a new flavor of LaCroix, and you order a pack on Amazon. Your coworker Slacks you about a tech newsletter she signed up for, so you subscribe. We’re curious to try new things because we try to improve ourselves and seek better outcomes. But new things can be risky, and outcomes are unpredictable. Testimonials from friends and…