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Standing out in an oversaturated market is difficult at the best of times, but when it comes to travel it’s harder than ever for brands… Read More
The customer journey is often a path reserved for commercial consumers, but for prospective students, choosing the right college or university is the most… Read More
In a room at Purdue University, volunteers sip caffeinated drinks and blast off messages to students around campus. Elsewhere, someone gets a sweet for Tweeting.… Read More
When consumers reach a fork in the road, they make an educated decision on which path to take. For brands, this “journey” that their buyers… Read More
Ask most millennials, and they’ll tell you they value experiences over possessions. 78% would rather pack their bags and go on an adventure than buy… Read More
A picture is worth a thousand words, especially when you want to humblebrag about your latest holiday to your friends on social media. Today, 90%… Read More
At the moment, our Facebook feeds are a happy mix of off-the-cuff weather reports from Uncle Bob in the mountains, videos from huge news publishers,… Read More
The higher education world is morphing into a completely new species. Its constantly changing form has affected student opinions of further study and how they… Read More
Have you ever read a post by your favorite blogger, seen a product recommendation from them, and snapped it up right away? This is influencer… Read More
The new year brings a new chance to get your marketing on point and, with such an exciting year ahead in the online world, it’s… Read More
When you’re about to hit that “buy” button, do you find yourself automatically scrolling down to read reviews left by those who went before you?… Read More
User generated content is powerful – fact. A staggering 93% of consumers turn to user generated content when making a purchasing decision, but implementing customer-created… Read More