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How User Generated Content Is Motivating Travel Purchase Decisions

Standing out in an oversaturated market is difficult at the best of times, but when it comes to travel it’s harder than ever for brands… Read More

A Marketers Guide To Student Recruitment in 2018

  The customer journey is often a path reserved for commercial consumers, but for prospective students, choosing the right college or university is the most… Read More

The Genius Marketing Strategy That Helped Purdue University Raise $28 Million in 24 Hours

In a room at Purdue University, volunteers sip caffeinated drinks and blast off messages to students around campus. Elsewhere, someone gets a sweet for Tweeting.… Read More

Understanding How Loews Hotels Perfects The Customer Journey

When consumers reach a fork in the road, they make an educated decision on which path to take. For brands, this “journey” that their buyers… Read More

5 Ways To Humanize The Travel Booking Experiences

Ask most millennials, and they’ll tell you they value experiences over possessions. 78% would rather pack their bags and go on an adventure than buy… Read More

Hospitality Marketing: 8 Ways to Boost ROI With Consumer Generated Content

A picture is worth a thousand words, especially when you want to humblebrag about your latest holiday to your friends on social media. Today, 90%… Read More

Why Facebook’s New Algorithm Means You Need to Invest in UGC Right Now

At the moment, our Facebook feeds are a happy mix of off-the-cuff weather reports from Uncle Bob in the mountains, videos from huge news publishers,… Read More

10 Higher Education Marketing Trends That Will Make You Smarter in 2018

The higher education world is morphing into a completely new species. Its constantly changing form has affected student opinions of further study and how they… Read More

Influencer Marketing: Understanding The Difference Between Micro-Influencers and Mega-Influencers

Have you ever read a post by your favorite blogger, seen a product recommendation from them, and snapped it up right away? This is influencer… Read More

16 Marketing Trends and Tools That Will Dominate 2018

The new year brings a new chance to get your marketing on point and, with such an exciting year ahead in the online world, it’s… Read More

9 Things We Learned From The 2018 User Generated Content Report Study

When you’re about to hit that “buy” button, do you find yourself automatically scrolling down to read reviews left by those who went before you?… Read More

How and Why You Should Leverage UGC in Your Facebook Ad Campaigns

User generated content is powerful – fact. A staggering 93% of consumers turn to user generated content when making a purchasing decision, but implementing customer-created… Read More