User-generated content, or UGC for short, is any content that has been created, published and/or submitted by users of a…
Social media has changed the way we do a lot of things, but none more so than travel. Gone are…
Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want…
More shoppers than ever are turning to social media for product inspiration. Features like shoppable posts and the ability to…
ROI is a tricky thing to track, but it can do wonders for your business if you know who’s buying…
New marketing trends pop up every constantly. Marketers really have to be on top of their game to spot every…
The 70s heralded a new era for the advertising world. We’ve seen it portrayed in TV series like Mad Men, where it’s…
You can’t scroll through a single social media feed today without being greeted by a flurry of hashtags. That’s the…
As consumers grow increasingly skeptical of polished brand messages, they’re turning to their favorite influencers for inspiration about what to…
User generated content (UGC) and the holidays go together like Santa and his sleigh. At this time of year, we…
2020 is just around the corner and we’re catapulting full steam ahead into a brand new decade, too. This means…
Instagram is a mecca of social media, with 600 million engaged users scrolling and sharing posts every single day. The…