User-generated content, or UGC for short, is any content that has been created, published and/or submitted by users of a brand. In many cases, it’s the most effective content for brands. Often, contributors are unpaid fans who promote a brand instead of the brand promoting itself. What Does User-Generated Content (UGC) Mean? User-generated content can be content of any type, and usually comes in the form of images, videos, social media posts, reviews, or testimonials.…
Social media has changed the way we do a lot of things, but none more so than travel. Gone are…
Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want…
More shoppers than ever are turning to social media for product inspiration. Features like shoppable posts and the ability to link directly to product pages from Stories means online stores are seeing more consumers than ever buying through social. But just because people can shop from social posts, doesn’t mean that brands are making the most of it. Creating a seamless experience is important if you want consumers to get their wallets out while browsing…
ROI is a tricky thing to track, but it can do wonders for your business if you know who’s buying…
New marketing trends pop up every constantly. Marketers really have to be on top of their game to spot every…
The 70s heralded a new era for the advertising world. We’ve seen it portrayed in TV series like Mad Men, where it’s all sharp suits and martinis in swanky bars. But the changes that happened in the ad world in the 70s go much deeper than simple aesthetics. The advent of the World Wide Web in 1969 promised more opportunities than the regular print ads in newspapers and magazines. Little did we know back then that it…
You can’t scroll through a single social media feed today without being greeted by a flurry of hashtags. That’s the…
As consumers grow increasingly skeptical of polished brand messages, they’re turning to their favorite influencers for inspiration about what to…
User generated content (UGC) and the holidays go together like Santa and his sleigh. At this time of year, we eagerly await the arrival of festive content from our favorite brands, but sometimes it can all feel a little overwhelming. This is where UGC swoops in and saves the day (or the season). Content created by fans, followers, and customers can be a refreshing addition to glitzy holiday marketing campaigns and a welcome break from…
2020 is just around the corner and we’re catapulting full steam ahead into a brand new decade, too. This means…
Instagram is a mecca of social media, with 600 million engaged users scrolling and sharing posts every single day. The…