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The Untold Love Story Between Brand Engagement and Earned Media Marketing

Love is… Creating a connection that runs deeper than small talk. Finding someone or something that believes in you and that you believe in. Finding… Read More

11 Holiday Marketing Campaigns That Nailed It And Why They Work

It’s beginning to look a lot like Christmas, which means it’s time to start thinking about how you and your brand will celebrate in style.… Read More

Social Media ROI: 6 Clever Ways To Drive New Revenue With Social Media Content

Fun fact: 93% of customers expect companies to have a presence on social media. Which is great, because most companies are on at least one… Read More

A Beginner’s Guide To Repurposing Earned Media For Your Content Marketing Strategy

Consumers are increasingly choosing to interact with brands in a different way. They are no longer sucked in by shiny ads promising the world. Instead,… Read More

9 Easy Ways to Repurpose Customer Content Throughout the Customer Journey

Consumers are no longer at the mercy of advertisers. In fact, we know that consumers, especially millennials, are much more likely to trust the word… Read More

Why Earned Media Is Vital For Successful Content Marketing

Your reputation precedes you. This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything.… Read More

7 Brilliant Examples Of User Generated Content Marketing

The marketing landscape is changing every day, with consumers becoming less and less trusting of polished marketing campaigns. They are now turning to their peers… Read More

The Best Social Media Marketing Campaigns of 2017 (So Far)

The time has come to rank the best social campaigns of 2017 so far. With so many new technologies popping up every day, we’ve put… Read More

Social Media Marketing Ideas: 15 Powerful Experiments To Test in 2017

Getting ahead of the game is all about trying new things. When it comes to social media, experimenting is the best way to figure out… Read More

Everything You Should Know About Social Media Aggregators

When you woke up this morning, did you jump straight onto your social platforms to see what you missed overnight? You’re not alone. In fact,… Read More

Attention Marketers: People Don’t Trust Your Marketing Strategy!

What do a car salesman and your ex have in common? Chances are, they’re probably not your go-to list of people to trust. And do… Read More

The Best Social Media Marketing Campaigns of 2016

Here’s a roundup of the best social media marketing campaigns so far in 2016. Read More