Author: Jose Angelo Gallegos

Social media has changed the way we do a lot of things, but none more so than travel. Gone are the days of flicking through a travel brochure. Now, travelers turn to their favorite influencers for destination research, tap into reviews to choose... Read More

Consumers are increasingly turning to social media for product inspiration, forcing brands to switch up their strategies if they want a slice of the sales.  One study from Shopify analyzed well over 500,000 orders that came as a result of social traffic,... Read More

More shoppers than ever are turning to social media for product inspiration. Features like shoppable posts and the ability to link directly to product pages from Stories means online stores are seeing more consumers than ever buying through social.  But just... Read More

ROI is a tricky thing to track, but it can do wonders for your business if you know who’s buying what from where.  While many marketers still struggle to get to grips with measuring ROI from social media, it doesn’t have to be overwhelming and... Read More

New marketing trends pop up every constantly. Marketers really have to be on top of their game to spot every single novelty that could impact the performance and success of their campaigns. A few years ago, some marketers thought that user-generated content... Read More

The 70s heralded a new era for the advertising world.  We’ve seen it portrayed in TV series like Mad Men, where it’s all sharp suits and martinis in swanky bars. But the changes that happened in the ad world in the 70s go much deeper than... Read More

You can’t scroll through a single social media feed today without being greeted by a flurry of hashtags. That’s the power of the trusty hashtag, one of the most integral parts of social media.  Their omnipresent nature means they are also pivotal in... Read More

As consumers grow increasingly skeptical of polished brand messages, they’re turning to their favorite influencers for inspiration about what to try next.  The rise in influencer marketing has seen brands from all different industries collaborating... Read More

User generated content (UGC) and the holidays go together like Santa and his sleigh.  At this time of year, we eagerly await the arrival of festive content from our favorite brands, but sometimes it can all feel a little overwhelming.   This is where UGC... Read More

2020 is just around the corner and we’re catapulting full steam ahead into a brand new decade, too. This means it’s time to start thinking about what marketing trends will arise in the next 12 months. But now, thanks to the rapid advancement of... Read More

Instagram is a mecca of social media, with 600 million engaged users scrolling and sharing posts every single day.  The good news is that users of the platform actively interact with brands that pop up on their Instagram feeds, with many making purchases... Read More

Every year, we see new and exciting creative marketing campaigns and the B2B space is no different.  We know that any purchase decision has an element of emotion and B2B buyers are no different. They are seeking out a human connection with businesses and... Read More