Author: Lizzie Davey

This week in the Trending 7, we’re turning to stories and how they’ve evolved over the past 10 years. As well as a fun debate we held about Instagram vs. Snapchat, read all about this year’s top tech trends and find out how, as a marketer,... Read More

This week, we’re looking at the good and the bad that comes from marketing – from Pepsi’s ad that tanked to the rise of an emoji-based language and everything in between. Why UGC Has Best ROI Compared to Traditional Marketing Traditional... Read More

How many times have you sent a thumbs up as a response to a question or a smiley face to a friend in a message? If the answer is many, you might just be fluent in the fastest growing language. And no, it’s not a spoken language. It’s not Arabic, or... Read More

This week, we’re all about looking forward. We’ve compiled the best posts that highlight the 2017 advertising forecast, what the phenomenon of “fake news” means for brands, and what social media experiments you can carry out this year... Read More

In this week’s installment of the Trending 7, we’re bringing you a cool case study on Instagram Stories, a cuttingly real comic strip from the Marketoonist, and the chance for you to get involved in Facebook’s annual Awards ceremony. The... Read More

We’re all about brand identity and social media marketing this week as we bring you the latest stories about influencer marketing, brand ambassador programs, and Instagram advertising. It’s time for the annual Shorty Awards, too, where brands pick up... Read More

First impressions are important. Think about when you land on a website, what’s the first thing you do? I’m willing to bet you scroll around to take it all in visually. Visual is the key word here, and it’s why images are so important. Source People... Read More

Apple is one of the most recognizable brands in the world. That shiny, half-eaten apple is known across the globe for its innovative marketing campaigns, its state-of-the-art products, and its cult-like following. So just how did Apple manage to get such a... Read More

211 million pieces of content are published every single minute. Let that sink in for a moment. Are you shocked? Or not surprised at all? With the explosion of social media platforms and the booming blogging trend, it’s not really any wonder at all that so... Read More

Ever wondered why the Kardashians are such a global phenomenon? If you’ve ever stopped to consider how they’ve achieved worldwide fame without a single skill or talent between them, you’re not alone. But, you see, the Kardashians do have a skill. They... Read More

Have you ever avoided a restaurant because it was empty? Have you ever rushed to see a movie because everyone was talking about it, even if it wasn’t a genre you’d usually go for? If you answered yes, you’re not alone. And the reason for that is... Read More